PR Newswire Bloggers

I have been looking for insights for a session that I will be hosting at the SES Singapore Conference, I want to prepare myself with one particular question I usually get at industry events and client meetings: Can you name a few Asian brands who have promoted themselves well? It is a difficult question to answer – not that I want to be diplomatic, but because some Asian brands are doing better in one area than the other in terms of communications, marketing, branding and more; and because of the heterogeneous media landscape and market…

An Interview with Ben Veechai  (Regional Director, International Marketing, UBM Asia) As marketers, we strive to learn more all the time – learn more about the customers, the latest technology, our competitors, the macro-economy, our business & new products, and so much more. One of the things I enjoy as the marketer for PR Newswire is that I get to know and meet communications professionals from all types of industries, and I thought it would be useful if I can ask them to share their secret source of marketing, so we…

Earlier this month, PR Newswire was invited to speak at the KL Social Media Event which was held at Marche, The Curve Damansara, Malaysia on 21st September. Yitung Liw, our Business Development Manager was the first speaker, his presentation on “Global Content Marketing’ caught much attention during and after his session. [caption id="attachment_1233" align="aligncenter" width="500"] Yitung Liw from PR Newswire’s Malaysia office, speaking at KL Social Media event.[/caption] Yitung talked about how brands leveraged PR Newswire’s global network of media and influencers, citing client examples including Porsche, LG, Pandora, Wynn, Johnnie Walker…

Yesterday when I was leaving the SES Conference hoping to catch-up on my emails which piled up after a week-long vacation and a few events, I saw an email from a colleague, who tried to alert me to answer a question on Twitter, posted by Joshua Steimle, a contributor at Forbes. His question was “What’s the best thing you’ve learned at #seshk”? He also wrote “Give me a good answer and I’ll quote you in the Forbes article I’m writing.” That’s pretty attractive. With my mobile battery emptied after seeing…

The below article was originally published by Bradley Smith on the “Building Shareholder Confidence” blog on 28 Aug 2013. Even if you’re not working for a public company, Forbes’s article will tell you why “press releases still matter, but not for the reasons you think” from a public relations & SEO perspective. ———— Wow. It’s always nice to be surprised with good news – and I certainly consider the Forbes article “The Press Release Revolution: A Wire Services Comparison Test” as “good news.” [caption id="attachment_1152" align="aligncenter" width="500"] Forbes: The Press Release…