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PR Newswire Bloggers

  • Meet the Media: Lowyat.net

    As society becomes increasingly digitized, it is a common thing technology has become a part of our daily lives. Can you imagine not touching your laptop or PC on a normal working day? With sites such as Lowyat.net in Malaysia, we don’t have to be techies to keep up to date with the latest releases, whether software or hardware. About Lowyat.net Lowyat.net began as a forum for PC hardware geeks to share information about the latest PC-related products and guides. As the forum grew into the community that it is…

    Media Relations November 25, 2014
  • Content We Love: Jiuzhaigou Offers a Multifaceted Look at a National Treasure

    Jiuzhaigou, a splendid valley of breathtakingly prismatic lakes in China’s Sichuan Province, is on the bucket list of Chinese and foreign tourist alike, but this World Natural Heritage site is just far enough off the beaten path to require a little more time investment than a weekend getaway might allow. That’s part of why we’re choosing Jiuzhai Valley National Park’s recent multimedia news release (or MNR) among the first to earn PRN Asia’s stamp of approval for “Content We Love” because it does inspire one to drop everything, even in…

    Multimedia Engagement February 28, 2014
  • Paid, Posted, Delivered: What Does the Growth of Native Advertising Mean for Press Releases?

    The blending of paid content into newspapers or magazines in a way that can be difficult, if not impossible, to distinguish from independently reported stories – took a landmark step in US media this January when the New York Times greeted readers with a digital redesign and, to greater buzz, the launch of a “paid posts” feature, a variation of what is more frequently referred to as “native advertising”. While native advertising is by no means a new trend, many journalists and media watchers reacted to the Times’ move with…

    Content PR & Marketing February 14, 2014
  • Planning for News Distribution in Asia-Pacific

    Brands spend a lot of time and resources creating news and branded content, surprisingly some of these news-worthy content are just sitting on their websites. Of course not all news are suitable for wider distribution, that is why you have to plan and strategize what goes further than your owned channels, and what doesn’t. That’s a topic for another blog post, but if you do want to distribute your news, what should you be considering? 1. Surfacing content in a sea of information With a growing number of social media…

    Asia Specials February 12, 2014
  • 5 Tips for Pulling Off a Newsjack with Everyday PR Tools

    The below article was originally published by Sarah Skerik  on our sister blog “Beyond PR” on 16 Jan 2014. Learn how creative PR can be and how PR Newswire help to target global English media! ——– Orchestrating a successful newsjack (a term coined by David Meerman Scott to describe the practice of responding quickly to a developing situation and inserting your brand’s voice into the ensuing media coverage) can seem daunting, but in reality, all it takes is one person who is paying attention and is willing to get creative with…

    Insights & Monitoring January 20, 2014