Meet the Media: Lowyat.net
As society becomes increasingly digitized, it is a common thing technology has become a part of our daily lives. Can you imagine not touching your laptop or PC on a normal working day? With sites such as Lowyat.net in Malaysia, we don’t have to be techies to keep up to date with the latest releases, whether software or hardware.
Lowyat.net began as a forum for PC hardware geeks to share information about the latest PC-related products and guides. As the forum grew into the community that it is today, the Lowyat.net front page was born as a media publication in 2007. Being the pioneer of an Internet forum, this online publication covers the major news and events in Malaysia and overseas for consumer gadgets and generally all things tech. From smartphone news, PCs and laptops, as well as gaming, they deliver quality content that their readers appreciate.
Tips to the marketers in the industry
With an active forum community of more than 682,000 members, there is a huge opportunity for brands to engage the audience beyond what traditional advertising can reach. Plus, with sister sites that range from entertainment, fashion & lifestyle to even automotive, there is an avenue to reach an even wider audience.
What makes Lowyat.net different?
In 2013, Lowyat.net began exploring feature opinion pieces to set the site apart as one of the top tech sites in the country, a column that encourages discussion among readers. Few other publications in the industry have ventured beyond rewriting major news and covering gadget reviews, and with the quality of the editorial team the site is becoming an influential voice in the industry. Looking ahead, the team is also exploring other types of content that would further increase the value of the site to its readers, to be gradually introduced in 2015. More importantly, one thing will always stay the same since the front page’s inception seven years ago: editorial integrity is one that is forged by trust between the publication and its readers, and is upheld in the highest regard by the management. Under no circumstances are advertorials packaged as part of sales pitches.
How to reach out to Lowyat.net?
You can register to be a forum member on Lowyat.net and post up topics on the forum, but front page content is handled exclusively by the editorial team. You could also engage with them on their social media channels: tweet them at @lowyatnet or follow their official Facebook account for latest updates on events or news. If you are interested in pitching an idea for Lowyat.net, you can drop an email to the Editor: Mr. Pang Tun Yau at email@example.com
About the editor:
Born and bred in Malaysia with a habit of reading since childhood, Pang started his career at Lowyat.net as a Junior Writer soon after completing his degree in Statistics. Combining his flair for writing, attention to detail and a passion for gadgets, Pang quickly rose up the ranks within the editorial team, catalysing a shift in editorial direction into producing more original content along the way. Now the Editor of Malaysia’s largest tech publication, Pang is responsible for the current expansion of the editorial team as well as strengthening relationships with PR and other clients. At the same time, he also oversees and coordinates pending projects within the team, while managing the social media channels.
Although relatively young for the position, Pang is ably assisted by industry heavyweights within the editorial team. Combining a mix of experience with youthful energy, Pang works closely with the team with a vision of turning Lowyat.net into an authority within the industry.
Esther Ayun is the Audience Development Executive in Malaysia for PR Newswire. If you would like your publication to be featured, please get in touch at firstname.lastname@example.org. For more media related news, follow us at @PRNA4Media.