PR Newswire Bloggers

I must confess that nowadays it is a rare event indeed should I pick up a printed magazine or newspaper. Everything is online and easily accessible via a mobile phone or tablet, and these occupy enough space in my handbag that I do not even want to pack an additional lipstick, not to mention anything bigger than that! There is one occasion though when I usually have one or more items of reading material with me, and that is when I travel. Because I do not have a connection on…

Any company can become a media company, and any individual can become a publisher. In an era where there are abundant channels and tools to create, publish, distribute and re-use content, we as individuals are no doubt part of the reason why brands and businesses are pushed to publish media-quality content to engage us. We consume content not only from traditional media, but also from businesses and people. Every company is catching up with (or even better, embracing) digital channels, fueling online avenues with branded content, trying to maximize their…

SEO (Search Engine Optimization) is gaining increasing importance for PR professionals and those who seek to maximize a brand’s online visibility. Besides having a SEO-friendly website structure, creating and populating quality online content – what we practice in PR, is also critical for SEO. Based on Cheryl Conner’s The 15 Steps To ‘Power SEO’ (PR Is The New SEO) on Forbes.com, we created this inforgraphic to provide a quick step-by-step guide on some of the useful tactics you could practice to power SEO. [caption id="attachment_970" align="aligncenter" width="600"] Click on the…

As the second half of the year draws nearer, it is time to review what we have done so far and to reflect on how to utilize the rest of 2013. This is especially true for public affairs and corporate communications professionals, they have to tackling important issues timely without losing sight of the strategic goals such as forming partnerships, strengthening relationships and building trust which takes time. Balancing the two and be able to measure results are common challenges. To succeed in public affairs in this ever-changing business, financial…

There are new product launches every day in all parts of the world. If you’re in charge of a global product launch, how do you make sure you reach the right audience, at the right time, through the right channels, on a globally scale? RØDE Microphones faced this challenge earlier this year. They are pioneers in the audio industry in the design, manufacture, installation and servicing of audio products. Since opening for business in 1967, they have never produced a consumer product. However early this year they decided to crack…