PR Newswire Bloggers

  “The media”. It’s a simple term embedded with tessellations of meaning that become all the more elaborate when one expands the view to include different countries, yet around the world, those in the PR industry and their clients often refer to “the media” very generally, assuming that everyone’s on the same page. Yet media operations in China and North America, for example, could not be more different, and while companies in both countries fundamentally realize this, there are still areas where assumptions are made about the function of media…

Around the world, companies are embracing sustainability like never before, and the issue of corporate social responsibility is now included in policy debates and on corporate agendas. While organizations are strategizing and implementing their sustainability policies, the media, investors, and the general public are already demanding higher transparency and accountability from organizations on issues such as organizational governance, human rights, labor practices, the environment, fair operating practices, consumer issues, and community involvement. Every year PR Newswire helps numerous public companies to distribute their news and engage with their stakeholders. We…

A 7.0-magnitude earthquake hit Lushan, Sichuan Province in China last Saturday. According to the Sichuan Provincial Government Emergency Management Office, around 180 people have been killed, nearly 12,000 people injured, and 1.5 million people have been affected. PR Newswire announced on Monday that we will offer complimentary press release distribution service to organizations in Asia that wish to communicate their efforts of assistance in rescue and recovery efforts for the Sichuan earthquake crisis. We will waive fees through midnight on Sunday, May 5 for organizations to communicate their efforts of…

  For the diligent members of the marketing and PR workforce, the digital era has caused the lines between their formerly distinct roles to blur. On Wednesday, March 6, PR Newswire CEO Ninan Chacko spoke before Beijing members of the American Chamber of Commerce as part of the organization’s Marketing, Advertising and Public Relations Forum (MAP) to try and elucidate the changes within and challenges posed to two industries that increasingly overlap. Also presenting: Thomas Mattia, Chairman of the Daniel J. Edelman China Group, June Jin, chief marketing officer and…

  With the usual cocktail of eardrum-shattering firecrackers, mass migrations, food-centric family gatherings and endless song-and-dance TV programs, Chinese New Year celebrations – which started on the evening of February 8 – are only just starting to wind down. The holiday serves as a demarcation point for both companies and individuals in China; debts must be paid before the New Year, but any work that requires long-term focus or consideration is often postponed for after the holiday. “We’ll take care of it after Chinese New Year,” is a common response…