Niphon Goodyear
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Content We Love: Lumia 930 launched in Hong Kong
Why we like it: Releases that deal with product launches will get a lot of traction, especially when the company launching it is well-known. Microsoft needs no introduction, unless you’ve been marooned on a South Pacific island since March 1975 (Microsoft was established in April 1975), so their new product launches will result in wide exposure. However, product launch releases can be a bit tricky to write as these releases need to establish credibility, include information about the product’s capabilities and excite readers enough to want the product. This is…
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Content We Love: Hard Rock International Commemorates Opening of First European Property With Legendary Celebration
Hard Rock Café distributed a release on June 16th that was a total hit and this is why: Rocking an attention-grabbing headline (cue guitar riff), the release starts off strong with a first paragraph that encapsulates the content of the entire press release, allowing readers to get the gist of the release within seconds. Facts are presented in a direct manner allowing for the “who, what, when, where, and why” to be immediately visible: Hard Rock Hotels & Casinos, Grand Opening Party, June 13th, Ibiza, First European Property. [caption id=”attachment_1649″…
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Content We Love: Billionaire.com Names Dr Dre World’s Richest Hip-hop Artist, Following Beats Buyout
Why We Like it: Billionaire.com’s writers demonstrate SEO headline proficiency and provide a value added release full of facts that is newsworthy and relevant to savvy readers. A strong headline is the difference between nationwide coverage and getting fewer views than the metro section of a small town newspaper. At the minimum, the release headline should be between 70-85 characters long (this one clocks in at 73, rock on) and alludes to something people are actively searching for in order for it to enjoy high visibility. [caption id="" align="aligncenter" width="300"]…
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Use QR Codes to Bolster the Effectiveness of Your Release
Going the safe route with your press releases does little to separate your release from the countless thousands of others going out each day. The proven, safe way lacks innovation, while shaking things up a bit by including QR codes in marketing materials can reap massive benefits. While you don’t have to create the world’s largest QR code, you can still effectively utilize one by plugging it into a press release. Invented a bit before their time, QR codes didn’t make much of an impact at first, but they…
