Patrick Hutapea

I was recently invited to speak to 50 over hotel PR executives in Jakarta at an event organized by Himpunan Humas Hotel (H3) Jakarta, an association for PR professionals in the hotel industry in Jakarta. Besides sharing best practices of press release writing, many questions were raised with regards to how the shift to digital media is changing the PR game. Here are four key takeaways from the sharing session: Listening The late author and PR exec Leonard Saffir once said, “The formulation of a PR strategy properly begins with listening, not talking.” Even in a digital world, getting…

Our recent journalist survey report explains about the working status of Asia-Pacific journalists and how they gather news stories. The push for news gathering efforts has gathered momentum, as journalists seek ways to maximize press releases and round out their skill sets. The vast majority of respondents wants to tell stories in more compelling and engaging ways. Newsworthy content is more essential for journalists than ever. They want to cut through all the noise for their news audience. Full report of the survey findings can be downloaded from here. Here…

Media Q&A is a series of interviews with media insiders about big shifts that currently reshaping their industry, so that PR and marketing people can better understand and engage them. Her stint in the local edition of Fortune magazine earned her the 2011 Anugerah Adiwarta, one the prestigious journalism award in Indonesia. But when she isn’t drafting articles, Andina Dwifatma devotes her times to looking closely at today’s ever-changing media landscape. She’s passionately curious about the powerful force of new media which disrupting journalism. In fact, she cofounded PanaJournal last…

  Media Q&A is a series of interviews with media insiders about big shifts that currently reshaping their industry, so that PR and marketing people can better understand and engage them. SWA (pronounced “swah”, not S-W-A) Media Inc. started out with a business magazine, SWASEMBADA—literally means “self-supporting”—which was first published in 1985. At that time, the Indonesian government initiated an economic program to curb imports by increasing domestic production. Since then, SWA—its present and shortened name—has been considered as the country’s largest business magazine with over 200,000 readers, according to…

Indonesia is now the 4th largest mobile market in Asia Pacific behind China, India, and Japan, according to GSMA, the global trade group for mobile operators—Asia Pacific itself accounts for around half of the world’s mobile subscriber base. Since its founding in 2000, Telset magazine has covered telco and tech news in Indonesian. About Telset Magazine:  Launched at the outset of coming boom in mobile network, Telset has witnessed big shifts in the country’s tech industry. Now, it has an online edition, www.telsetnews.com, which covers fast-paced news and development that…