Stephanie.Lau

Overview Singapore’s media scene was a hive of activity during the circuit breaker period in the first half of 2020. From April to June, the government enforced movement restrictions to curb the spread of COVID-19. Acting as a main source of information, the media was heavily relied upon for news on the outbreak and public service announcements on safe distancing and hygiene measures. News websites and channels saw a spike in viewership during this period when more people wanted to be kept updated on the developing situation. According to a…

With the rapid rise in COVID-19 cases across the world, the healthcare industry has been working tirelessly to fight the ongoing battle. Behind the frontlines, companies from all walks of life are chipping in by donating medical supplies, developing mobile apps to make healthcare services more accessible, building software to monitor one’s health and ensure social distancing, and increasing the production of medical supplies. Healthcare professionals are also hosting webinars to share to empower the public with healthcare and hygiene tips. Here are some initiatives from companies in APAC that…

The COVID-19 pandemic has led to numerous lockdowns and movement restrictions in countries across APAC over the past few months. Cabin fever is on the rise as people are spending most of their time in front of their mobile or computer screens at home. Naturally, brands are capitalizing on this pool of captive audience and injecting some fun through entertainment options such as mobile phone filters, online games and shows and even virtual clubbing sessions. Tired of getting bombarded by COVID-19 news, some audiences are also turning to uplifting and…

The COVID-19 pandemic has caused major disruptions across all industries. The travel and hospitality industry, in particular, has been heavily impacted due to numerous travel restrictions around the world. Despite this, some companies are stepping up to contribute their services and expertise to address needs and concerns that have emerged from this crisis. Here’s a round-up of press releases from PR Newswire on this burgeoning movement. Online Booking Companies 1. Airbnb to Help Provide Housing to 100,000 COVID-19 Responders [caption id="" align="alignnone" width="600"] Airbnb is providing housing options to 100,000…

From left to right: Jonathan Vit (Head of Video from VICE Asia), Byron Perry, moderator (Founder and CEO of Coconuts Media), Tessa Wong (Video Journalist from BBC News Online), Chung Lyn-Yi (Supervising Editor from CNA), Joyce Hau (Head of News Partnerships from YouTube Asia Pacific) Video content is a powerful tool for marketers and producers to tell complex stories that engages their viewers. According to Cisco’s Visual Networking Index, video traffic will account for 82% of the global web traffic by 2022. With video consumption on an upward trend, it…