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Stephanie.Lau

  • COVID-19 Comms: How Brands are Helping Through Healthcare Initiatives?

    With the rapid rise in COVID-19 cases across the world, the healthcare industry has been working tirelessly to fight the ongoing battle. Behind the frontlines, companies from all walks of life are chipping in by donating medical supplies, developing mobile apps to make healthcare services more accessible, building software to monitor one’s health and ensure social distancing, and increasing the production of medical supplies. Healthcare professionals are also hosting webinars to share to empower the public with healthcare and hygiene tips. Here are some initiatives from companies in APAC that…

    Content PR & Marketing May 13, 2020
  • COVID-19 Comms: How Entertainment and Lifestyle Brands are Spreading Positivity?

    The COVID-19 pandemic has led to numerous lockdowns and movement restrictions in countries across APAC over the past few months. Cabin fever is on the rise as people are spending most of their time in front of their mobile or computer screens at home. Naturally, brands are capitalizing on this pool of captive audience and injecting some fun through entertainment options such as mobile phone filters, online games and shows and even virtual clubbing sessions. Tired of getting bombarded by COVID-19 news, some audiences are also turning to uplifting and…

    Content PR & Marketing April 30, 2020
  • How Travel Companies Are Providing Relief to the COVID-19 Situation?

    The COVID-19 pandemic has caused major disruptions across all industries. The travel and hospitality industry, in particular, has been heavily impacted due to numerous travel restrictions around the world. Despite this, some companies are stepping up to contribute their services and expertise to address needs and concerns that have emerged from this crisis. Here’s a round-up of press releases from PR Newswire on this burgeoning movement. Online Booking Companies 1. Airbnb to Help Provide Housing to 100,000 COVID-19 Responders [caption id="" align="alignnone" width="600"] Airbnb is providing housing options to 100,000…

    Content PR & Marketing April 21, 2020
  • An interview with TODAY, a media platform experimenting with content formats to better focus on millennials

    Media 101 with Yasmine Yahya, Supervising Editor from TODAY What are the specific stories that you usually look out for? Stories about ground-up initiatives that are seeking to make an impact on society, young people doing interesting things, stories that seek to explain issues that are relevant and important to our readers, whether that’s climate change, health, education, consumer trends, etc. What should PR professionals take note of when pitching to TODAY? We seek to write stories that are unique to us. Ideally, a pitch should present us with a…

    Behind The Byline May 7, 2019
  • Diversify your brand’s client base and attract additional Muslim travelers

    An interview with HalalZilla, a media platform focusing on the multi-billion dollar Muslim travel market. We recently sat down with Farhan Isa, editorial writer at HalalZilla, to learn more about their website and the type of content that piques their interest. Can you share with us a bit more about HalalZilla? HalalZilla was brought to life in August 2018 and it is the Muslim-friendly arm of TripZilla. TripZilla is a leading online travel media in Southeast Asia that reaches more than 25 million travelers every month.  HalalZilla aims to be…

    Behind The Byline February 19, 2019