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China Comprehensive

  • 101 Things About China – #9 – Television Works

    In China, television is king. China may be king of the printed word, and China may have the largest internet population in the world, but it is television that sits at the head of the table. And, as highlighted in my last post, with China having the third largest advertising market in the world, television and its traditional friends play an all-important role in the burgeoning media landscape. Money aside, traditional media also remain the most trusted sources of information. Of course, this is shifting for some demographics, but not…

    China Comprehensive September 13, 2012
  • 101 Things About China – #8 – Print Media for the Masses

      As the world’s third largest advertising market, traditional media continue to play the all-important role in a burgeoning Chinese media landscape, and despite considerable growth in online news sources and communities, traditional media remain the most trusted sources of information. As a result, any marketing and communications strategies should look to include this vital set of media (this particular post will focus on print media, but look out for my next post on the TV kingpins). The World’s Largest Newspaper Market China has over 4,500 publishers and is the world’s…

    China Comprehensive August 20, 2012
  • 101 Things About China – #7 – Tencent, QQ and China’s Largest Online Community

    If you live in China, you have almost certainly heard of Tencent and QQ. If you don’t, and you haven’t, this post is definitely for you. Before I even arrived in China, I was hearing from family and friends about QQ, an instant messaging system, and how popular it is in China. However, it wasn’t until I got here that I realized just how big Tencent actually is, and how important a role its platforms like QQ play in the day-to-day lives of consumers. If companies and marketers are looking…

    China Comprehensive July 27, 2012
  • Navigating the Chinese Media Landscape

      The below post was originally posted on our sister site,, and was contributed by house favourite, Sarah Skerik [caption id="" align="aligncenter" width="437" caption="Click Image to View Presentation"][/caption] Attendees of this year’s IABC World Conference in Chicago got a rare treat when Yujie Chen, managing director of PR Newswire in China – made the trip from Beijing to address the group.  Yujie offered an insider’s view of Chinese media, and offered advice for Western companies seeking to establish business presences in China, and the communicators who support those efforts. The…

    China Comprehensive June 29, 2012
  • 101 Things About China – #6 – How to Get Noticed Online

    With around 520 million internet users now in China, getting noticed online is obviously going to be tough, and it’s even tougher if you don’t understand online PR and content marketing in China. With the “Great Firewall of China” blocking many of the English social media sites, Chinese users are very much restricted in how they can access some of your content; not to mention that the vast majority of searches are done in Mandarin Chinese. It’s therefore vitally important that you get your messages out through as wide a…

    China Comprehensive May 4, 2012