Content PR & Marketing

The headline is an important gateway to press releases. Most readers decide if they want to continue reading a press release based on how attention-grabbing the headline is. Journalists also gauge the potential newsworthiness of a press release from its headline within a few seconds of glancing at it.   PR Newswire’s parent company Cision recently launched the 2021 State of the Press Release Report, which reveals press release trends from examining more than 100,000 releases and speaking to industry pros in the United States to understand how press releases fit into their PR strategy.  One key area that this report covers is strategies for crafting engaging press releases. We chat with Li Wei, a reporter with Semiconductor Voice, a leading Chinese semiconductor news platform, and Nathan Brown, PR…

The holidays are at hand in many parts of the world. Whether or not you celebrate them, the ubiquity of consumer-focused marketing and PR will no doubt at least remind you that they’re happening or coming up. If you’re a PR professional, you’re probably grappling with the age-old problem of the industry: how to balance PR with marketing in a holiday-related release. For many, it’s easy. For some, it’s a bit more of a struggle. In the month of November (and a little bit of October), we began seeing the…

With ESG (environmental, social and governance) funds capturing a record US$51.1 billion in net new money from global investors last year, consumers, investors, regulators and journalists have become more vigilant about greenwashing. Greenwashing conveys a false impression to consumers and other stakeholders on a company’s willingness, ability or contribution towards environmental protection. To avoid the suspicion of greenwashing, we have compiled a checklist on the best practices and pitfalls of ESG communications efforts.  In addition, we interviewed Key Gu, Director, Marketing and Platform Management, Greater China at BSI Group, a…

As we entered the fourth quarter of the year, press releases on brands winning accolades began pouring in. While awards can be handed out throughout the year, a majority of them are doled out in the later months. Nominations are usually required a few months in advance to give the judges enough time to weigh in on the qualities of the nominees. Therefore, the months of September, October, November, and December typically see a larger wave of industry awards. In October, some of the major accolades handed out in the…

When it comes to pitching COVID-19 related stories to healthcare media, keep it simple and practical. That’s the key tip from Uyung Pramudiarja, Managing Editor of detikhealth, an online healthcare news website in Indonesia.  As the pandemic continues to evolve, Pramudiarja predicts that COVID-19-related stories will stay dominant in detikHealth’s coverage. What types of pitches would get his attention?  Simple and practical ‘what to do’ and ‘how to’ tips that are relatable to everyday life.   Pramudiarja is one of the 15 editors and journalists whom PR Newswire interviewed for its 2021 Healthcare Media Pitching Kit (APAC Edition).  The media share best practices and tips on…