Content PR & Marketing

They say there are two things to avoid in showbusiness: Children and Animals. Earlier this week, it seems the adage for PR pros and marketers is “never work with clowns”. Don’t Send in the Clowns [caption id="" align="alignnone" width="700"] Clowns loitered outside some schools in Singapore as part of a publicity stunt by an enrichment centre.[/caption]   Earlier this week, disturbing images of clowns randomly appearing and loitering outside schools across the island of Singapore started to circulate online. Within hours, the images had been joined by a swathe of…

The healthcare industry has been in the eye of the storm over the past year with the evolving COVID-19 situation. The industry has had to rapidly evolve in the outbreak – from scientists developing vaccines in record time to hospitals ramping up the use of technology. With an influx of developments, there are many opportunities for brands to collaborate with the media to share educational and informative content that addresses the concerns of readers and get them up to speed on the latest healthcare developments. In PR Newswire’s 2021 Healthcare Media Pitching Kit…

In July 2021, PR Newswire’s overall press release volume showed a 27% year-on-year increase. Riding on the buzz over the Tokyo 2020 Olympic Games, which was held from 23 July to 8 August, official partners of the games like Alibaba Group tapped on this opportunity to expand their global brand mileage by associating their products and services with the international sporting event. Besides the Olympics, other main press release topics are AI, Carbon Neutrality & ESG, Trade Show News and Travel.   1. Olympics: A couple of brands, which are official Olympic…

Including multimedia elements in press releases can leave a more memorable mark on readers. From photos, videos to infographics, multimedia elements help to paint a more visually impactful picture of stories and drive key messages home more robustly. Through the use of multimedia,  readers can remember key statistics better, grasp complicated concepts more clearly and forge a stronger emotional connection with your brand. According to a 2020 PR Newswire study of press releases distributed globally, including an image in a press release increases the engagement rate by 2 times than a text-based…

What are some words that make journalists roll their eyes when they read press releases? According to Cision’s 2021 State of the Media report, words such as ‘best of breed’, ‘world-class’ and ‘unprecedented’ are among the most cringe-inducing ones for journalists to read in a press release.  Journalists are turned off by these fanciful and vague words, which tend to gloss over information. To help PR professionals better understand which words to avoid overusing in press releases and how they can better connect with journalists, we speak to Thomas Skelton, PR Newswire’s Senior Communications Strategy Manager.     1. How does this list of overused press release words resonates with you? …