Content PR & Marketing

The role of PR has risen up to the challenge of establishing itself as a trusted advisor to top management in 2020. In a challenging year, more PR professionals are working more closely with their CEOs, who have sought their counsel and perspectives before making business decisions.  That was one of the key findings from the 2020 Comms Report by Cision and PR Week. The fourth annual report surveyed more than 300 senior-level PR professionals, from both agencies and in-house, in the United States. The report also reveals how PR is…

As we enter the final quarter of the year, it is imperative that PR professionals start planning their communications plans for 2021. It has been a year of unprecedented challenges, movement restrictions and economic headwinds brought about by the COVID-19 pandemic and the road ahead is still fraught with many uncertainties.   After months of shelving your campaigns, it is time to make up for lost time by relooking your campaigns and chart out communications plans for next year. With 2021 around the corner, here’re 5 steps to start developing an effective communications plan.     1. Know what your brand stands for – Identify action words that form the basis of all content   …

With the prolonged COVID-19, companies are bracing themselves for a long road to recovery. Switching to survival mode, many have streamlined their operations and pivoted to new business opportunities to stay afloat. Over the past months, Cision and PR Newswire have held a series of webinars on adapting communications strategy in the new normal. We round up 5 helpful crisis recovery tips on navigating the communications challenges ahead.  1. Prepare for a bumpy re-entry journey   [caption id="" align="aligncenter" width="296"] Matthew Della Croce, Global President and Partner, Allison+Partners[/caption]   As companies begin to re-open, the route to recovery will not be straightforward. In an interview with Cision, Matthew Della…

The media receives numerous press releases and pitches daily. Given the fast work turn-around time and lean resources, it takes more than informative content and interview opportunities to ensure that the news gets picked up.   In a recent PR Newswire webinar, we invited Victor Peng, a news anchor at TVBS, one of Taiwan’s top news channels, to share the news production process and how journalists, like him, select and get information from press releases for their news bulletins.   [caption id="" align="alignnone" width="549"] Victor Peng, a news anchor at TVBS (left) speaking at a PR…

The COVID-19 pandemic has shown that a clear communications plan is integral to responding to a public health crisis. What makes the current pandemic more dangerous is the spread of rumors and false information that would fuel an information epidemic or infodemic. Without authoritative news sources, this creates opportunities for the spreading of fake news and falsehoods, especially on the internet. Providing the public with information that comes straight from the source in a timely manner can become an important “vaccine” as the world is reeling from the effects of COVID-19. News consumption &…