Content PR & Marketing

In June 2021, PR Newswire saw a surge in press release distribution volume in APAC. There was a 33% year-on-year increase in the volume of press releases distributed in the region. Trending press release topics in June include Artificial Intelligence, which was an increase of 10% compared to last month, while areas like Carbon Neutrality & ESG remain popular. Traditionally, June has been a popular period for travel during the summer holidays. Despite the travel restrictions across APAC, travel and tourism-related brands continue to share news such as hotel openings, and…

Mobile World Congress (MWC), one of the world’s largest mobile technology conferences, returns this year with a hybrid format – a mix of virtual and in-person events. More than 100,000 attendees from over 200 countries are expected to attend conferences and seminars by industry trailblazers and companies, which have put out news on product launches and the latest technology innovations.  Capturing the latest MWC news is PR Newswire, which is the official media and communications partner for MWC Barcelona 2021. PR Newswire is hosting the official MWC21 Online Press Room, which houses MWC-related press releases, multimedia assets,…

Digital innovation has reshaped the media and public relations industry in APAC – and the COVID-19 has only accelerated the pace of transformation. Many news and media companies are strengthening their digital presence – with more live streams, push notifications and live blogging. This has sparked the need for journalists and editors to equip themselves with new skills and work performance metrics.   Creating compelling content on digital platforms, leveraging audience data to better engage readers and maintaining an active social media presence are prerequisites for media professionals these days. Naturally, PR practitioners also need to evolve and adapt their outreach and pitching efforts to better serve the needs…

With a huge five-fold increase in press release volume compared to the same period in 2020, tourism made almost a full recovery last month in Mainland China. However, domestic tourism activities in some countries in APAC were relatively muted due to fresh waves of infections. Last month also saw a 45% increase in trade show-related releases, while those on high tech remain popular. Trending topics of the month include “Travel”, “Trade Show News”, “AI” and “Carbon Neutrality & ESG”. [caption id="" align="alignnone" width="1231"] Source: PR Newswire[/caption] Top Press Release Topics…

With the end of the year’s first quarterly earnings season, the number of press releases on “Finance/Investment” declined in April, while the newly emerging topic of “Carbon Neutrality & ESG” continued to gain the audience attention. Compared to the same period last year, the overall press release distribution volume in the APAC region has increased by 39%. Despite being severely impacted by COVID-19, the trade show industry is on track to recovery this year. The number of press releases on business events and exhibitions in APAC saw a huge year-on-year…