Content PR & Marketing

With the rapidly evolving news cycle and growing concerns on the Coronavirus (COVID-19) pandemic, communicating swiftly, effectively and accurately has never been more important. During these challenging times, it is critical to maintain a clear and calm brand voice, while keeping open channels of communications with stakeholders in order to be seen as a trusted source of information for your industry.  Here’s a compilation of communications resources from PR Newswire and Cision to support your efforts during this trying period: Communications Resources Webinars  News Updates Communications Resources 1. Crisis Communications…

March marks the end of the first quarter of 2020, which got off to a rocky start with the spread of the coronavirus (COVID-19) and the subsequent slew of event cancellations. Despite the gloomy outlook, brands can associate themselves with some feel-good causes this month. They can tap on the growing buzz surrounding female empowerment through International Women’s Day, showcase the importance of focusing on one’s positive energy with International Day of Happiness or affirm their commitment to environmental conservation on Earth Hour. Here’s a list of major events and…

With coronavirus (COVID-19) concerns growing around the world, the MWC (Mobile World Congress) in Barcelona was cancelled by its organizers on February 12. This event was originally slated to take place from February 24 to 27. It marks the first time that the world’s largest exhibition for the mobile industry was called off in its 33-year history. Since the shock announcement was made, some technology companies have postponed their product launches or are organising online events in place of the trade show. Earlier this week, Sony conducted a virtual press…

February is a month to celebrate critically acclaimed films with the annual Academy Awards and spend time with your significant other on Valentine’s Day. Other highlights in the month include brands unveiling their Spring 2020 collections and the Mobile World Congress, a marquee event in the mobile technology industry. Here’s a list of major events and festivals to help you plan your PR campaigns and activities this month. [caption id="" align="alignnone" width="1914"] PR Newswire’s PR Calendar 2020[/caption]   Key dates:  4 Feb: World Cancer Day 9 Feb: The 92nd Academy…

  Corporate communications that incorporate humor should target to make their message more memorable by bringing a smile to audiences while avoiding being too forced. Humor helps content stand out to audiences that are spoilt for choice, with 70 million new WordPress blog posts alone appearing each month.   When incorporating humor into corporate communications, care needs to be exercised. Humor should not be interpreted as lacking tact, professionalism or cultural sensitivity. Cultural sensitivity is especially important in the Asia-Pacific context as communications campaigns span across different languages and cultures.…