Content PR & Marketing

From left to right: Kate Lam (Audience Development Team), Darren Long (SCMP), DJ Clark (China Daily), Geoff Bilbrough (Fleishman Hillard) and Royce Shih (VP, Sales & Marketing, PRN Asia) During our recent HK Media Coffee event, three esteemed speakers shared their take on the topic “Multimedia Journalism and the Development of New Media” with a group of PR and communications pros. The sharing was followed by a Q&A and networking session where our guests had the opportunity to continue their discussion on this interesting topic. Storytelling through Visual Journalism  …

[caption id="" align="aligncenter" width="561"] SOPA Media Insiders Series[/caption] I was lucky enough to attend an interesting panel discussion on “Leading the Digital Media Revolution in a Disruptive Era” hosted by the Society of Publishers in Asia at the brand-new headquarters of Hong Kong’s illustrious English-language newspaper, the South China Morning Post, on 3 May, 2018. Moderated by veteran journalist Juliana Liu, and featuring panelists Tara Chanapai, from Coconuts Media, Anjali Kapoor, Head of Digital, Bloomberg, and Malcolm Ong, Head of Product at South China Morning Post, the discussion touched on…

When a crisis comes knocking on a company’s door, it is often promptly followed by a call from the media. At times like these, it is the company that knows how to tackle crises effectively – with responsive and transparent communications – that will ride through the turbulent waves to safe habour most successfully. Be Prepared A well-crafted crisis management strategy should always include the media relations team. Not only do they provide media management advice, they are often the go-to source for crisis updates by those media. Always be…

Augmented reality has benefited from recent advancements in smartphone technology, and is positioned to become an important factor in today’s media. As news continues to shift into a digital format, augmented reality (AR) offers new opportunities for in-depth reporting. The Concept AR is a technology that allows 3D virtual objects to be integrated into our real environment. Different from virtual reality, which uses 360° video to immerse the user in a virtual world, AR introduces a digital overlay into our existing reality. AR has only recently attracted mainstream attention, but…

Generating and distributing your brand’s vital news is an important part of how you stay relevant in the minds of the media and your wider customer base. But a news release can do so much more than simply tell someone about your company. Here are the four key elements to write a news release that converts: The news announcement Multimedia attachments High-quality links And social media 1. Announcement The purpose of your news release is to remind the media, your clients and other businesses why your company is relevant. The news announcement should…