Content PR & Marketing

Imagine a gender-equal world that is free of bias, stereotypes and discrimination. This is what International Women’s Day (IWD) hopes to achieve. IWD, which falls on March 8, is a global celebration of the social, economic, cultural, and political achievements of women and it also marks a call to action for accelerating women’s equality.   To celebrate this year’s theme #BreakTheBias, PR Newswire interviewed Chelsea Perino, Managing Director, Global Marketing & Communications, The Executive Centre and Paula Slater, Global Diversity & Inclusion (DEI&B) Lead, ZF Group on how companies can share…

Now that restrictions are starting to lessen a bit, in-person trade shows and expos are taking place once more. CES 2022 recently wrapped up in Las Vegas, and with it came a plethora of press releases devoted to the latest technologies, including health tech, auto tech, Edu tech, computer software, computer hardware, IT, AI, blockchain, and any other type of cutting-edge technology out there. As such, PR Newswire saw a surge in CES-related releases in January, which made us consider what makes a good trade show-related release. To help prepare…

In the second part of our APAC Media Outlook series, PR Newswire’s Audience Development Team charts out what lies ahead for the media industry and spotlights upcoming trends and much-talked-about topics in 2022.  We cover 5 markets: Malaysia, Singapore, South Korea, Taiwan & Thailand. The first part of the series covered other markets: Australia, mainland China, Hong Kong and Indonesia.   Malaysia 1. More choices in the Media & Entertainment Industry As most Malaysians stayed home during the lockdown imposed by the government to curb the spread of Covid-19, individuals spent…

  PR content creators are faced with a common question at the beginning of the year: What am I going to write about now? You are not sure where things will fall or how you’ll make news out of them. Not to worry, as you open up your PR calendar and begin pencilling in topics and dates, we’re here to help. Looking ahead, we’ve found a few key topics and big events that could help you organize your writing and plan your PR to maximize readership around these topics and…

2021 presented many opportunities for brands to embark on digital transformation and pivot to new growth areas as industries reeled from the impact of COVID-19. New opportunities include prioritizing Environmental, Social, & Governance (ESG) initiatives and the continual popularity of virtual events. PR Newswire APAC covered some of these emerging trends in the resource hub this year. Read on for a recap of some of the key highlights.    1. APAC Media Landscape 2020 Series The media industry in APAC underwent significant headwinds in 2020, facing a relentless COVID-19 news cycle, declining print revenue, and a shift in media consumption habits. Our Audience Development Team, which operates from 9 markets across…