Media Relations

There’s no escaping the ever-growing threat of the “fake news” label – for media, and potentially as a huge PR crisis for communicators. According to Cision’s 2017 State of the Media Report, journalists said that regaining trust amidst the rise of misinformation and fake news is one of the greatest challenges facing the media this year. 91% of journalists report that the public trusts them less than before. PR professionals and communicators face the same challenge as the media and must be careful to avoid the appearance of false or deceptive content.…

PR Newswire’s Media Research Department makes thousands of updates to the database of journalists and bloggers that underpins our media targeting and distribution platform. To see all the recent media moves and news across Asia-Pacific click here Compiled by Charmaine Chow on behalf of the Audience Development Team (ex-China) ,  Charmaine is the Media Research Manager at PR Newswire.  For more media related news, follow us at @PRNA4media

The approval by China’s State Council for the Shenzhen-Hong Kong Connect three months ago on August 16 is the latest step implemented by the Chinese government to further liberalize mainland markets.  The long awaited stock trading link which started a three-week system test in October is likely to go live as early as November 21.  Another test of global investors’ appetite for Chinese shares, the new tie-up and its predecessor – the Hong Kong and Shanghai Stock Connect which was launched in late 2014, are currently the only direct accesses for…

PR Newswire’s Media Research Department makes thousands of updates to the database of journalists and bloggers that underpins our media targeting and distribution platform.     To see all the recent media moves and news across Asia-Pacific click here Compiled by Charmaine Chow on behalf of the Audience Development Team (ex-China) ,  Charmaine is the Media Research Manager at PR Newswire.  For more media related news, follow us at @PRNA4media

No matter how savvy and experienced your social media team is,  mishaps can happen in the world of social media.  Most of the time, mistakes are harmless, such as typo errors or misspelling of a  name.  It will not be elevated to become a crisis if your followers are sympathetic and when the mistakes are forgivable. Sometimes if they make a mockery of the incident, the tweet might even go viral and generates some branding opportunities (however, exercise with great cautious). On the other hand, if brands offended their followers…