Tech Trends

Artificial intelligence (AI) has been with us for many years, but the arrival of generative tools like OpenAI’s ChatGPT and DALL·E 2 have kickstarted growth and seen the technology quickly filter into how we work. For those in the PR and communications industry, the messages you create through the images and words you choose are critical. So when it comes to AI, you’re probably asking yourself questions like “How should I be using it?” and “Can it help me to work smarter, faster and more effectively?” Chances are you’re probably more aware of…

Measurement is critical in today’s media landscape. Combing through the data of your campaigns can help quickly identify the elements and messaging that worked, those that didn’t, and help develop more effective strategies for the future. PR measurement can also help prove and justify investment, something that’s even more important now that, according to the recent Global Comms Report, 47% of comms leaders now report directly to the CEO. But where do you begin if you’re new to all things measurement? Cision’s recent Measurement 101 webinar, led by Insight Directors Camille Rollason…

Artificial Intelligence (AI) might seem like an exciting new technology in 2023 thanks to the emergence of generative tools like ChatGPT, but in truth we’ve been living with it for some time. Once a product of science fiction writers and Hollywood epics – think the near-future Los Angeles in Her or Tony Stark’s computer J.A.R.V.I.S. from the Marvel films – AI is firmly and productively a part of our everyday lives. In fact, it’s probably in many more places than you realize. Machine learning algorithms, the method by which AI systems respond…

Lessons from ‘AI and the Future of Comms Teams’ While the rapid evolution of artificial intelligence (AI) technology has many people needing more certainty about its implications for the future, we at Cision know PR and comms professionals can work with AI to craft more satisfying outputs, better understand consumers and empower their teams. During a recent webinar, experts from various areas of Cision came together to discuss the potential impact of AI on PR and strategic communications teams and how they can navigate it. Antony Cousins, Cision’s Executive Director…

When we consider the future impact of generative AI and tools like ChatGPT, I always feel it’s necessary to do so from two perspectives: the technology itself and the people it will affect. You’ve no doubt come to this article to get a sense of where generative AI will take us over the next decade, but first it’s important to understand the journey we’ve been on with the technology until now. I’ve been working in artificial intelligence for 10 years, and back when I started, building AI was much, much harder. We…