Tag Archives: Branding

Why is Brand Building Like Marriage?

You meet somebody that catches your eye. It could be their smile, their style, or their personality; you may even be attracted to their conviction[……]

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GE China’s Director of Brand & Communications Li Guowei: Three Things That B2B Brands Need To Do and Do Well

At the recently held 2014 PR Newswire Summit, GE China Director of Brands & Communications Li Guowei (known by his colleagues as “brother-in-law L[……]

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Use QR Codes to Bolster the Effectiveness of Your Release


Going the safe route with your press releases does little to separate your release from the countless thousands of others going out each day[……]

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There’s More to the Game Than Just A Name


Foreign brands are taking off in China. It seems that anybody who has money in this growing market is clamoring to buy imported goods. This[……]

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‘Made in China’ – How to Build a Better International Brand

3 suggestions for Chinese companies branding themselves in the U.S.

Chinese Brands in America

Nearly every company around the world wants their brand to be a household name.[……]

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