Branding

  Going the safe route with your press releases does little to separate your release from the countless thousands of others going out each day. The proven, safe way lacks innovation, while shaking things up a bit by including QR codes in marketing materials can reap massive benefits. While you don’t have to create the world’s largest QR code, you can still effectively utilize one by plugging it into a press release. Invented a bit before their time, QR codes didn’t make much of an impact at first, but they…

  Foreign brands are taking off in China. It seems that anybody who has money in this growing market is clamoring to buy imported goods. This makes China a very enticing market for Western companies to enter, and success stories abound of corporations who have brought their brands to China and have achieved great success. But there are even more stories of disastrous, and even comical failures. A recent posting on our sister site talked about the importance of translating your marketing materials and even your brand name into Chinese…

3 suggestions for Chinese companies branding themselves in the U.S. Nearly every company around the world wants their brand to be a household name. They want consumers to use their brand name as a verb – “Google it,” “Skype your friends,” etc. However, getting these types of results takes time – and effective brand management. It should come as no surprise that American consumers tend to be a bit weary when buying products coming from China. Since the 1980’s, China’s decision to use the Wenzhou Model has allowed the majority…