CES

The Consumer Electronics Show, or more popularly known as CES, will go all-digital for the first time this year, given the COVID-19-related movement restrictions. This transition changes the ballgame on how PR pros can reach out and pitch to tech journalists, who cover one of the most influential tech events in the world. CES 2021, which takes place from 11 to 14 Jan, will feature product unveilings, demos and keynote presentations by more than 1,000 expected exhibitors. Gary Shapiro, CEO of CES’s organizer, Consumer Technology Association shared that many international…