Content Marketing

Before I get into the facts about Weibo (a Chinese Twitter-style microblog), here are some basic stats about the Internet in China: China has over 513 million internet users; Broadband penetration rate is over 97%; China has over 920 million mobile users; Over 65% of China’s 513 million internet users access the internet via their mobile phones; and Almost 40% of mobile internet users use their mobile phones to access Weibo sites. Put into context, this means that if you are looking for your content to be found by Chinese…

The below infographic provides seven easy steps for effectively optimizing your press release, and was created by our very own Jamie Heckler. The reason I chose this as our first-ever #Infographic of the Week is because it highlights how issuing a press release doesn’t need to be a gamble. Carefully created content and accurate targeting is good SEO that will help ensure your message is heard by the people that it was intended for. Read the associated post, in all its glory, at our global Beyond PR blog.