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covid19

  • Media Pitching Tips in a COVID-19 World from Gaya Travel Magazine’s Editor-in-Chief

    Travel demand is on route to increase in the Asia-Pacific region in the coming months. Domestic travel in markets, such as Malaysia and Vietnam, is seeing an uptick, while more international travel bubbles are being established in between cities in the region.   As the state of travel resumes, the media’s appetite for travel news and stories is growing as the focus is shifted to local tours and staycations.   PR Newswire chats with Juhan Kamaruddin, the Editor-in-Chief and co-founder of Gaya Travel Magazine, a Malaysia-based publication that reports on the travel and tourism sector, as part of PR Newswire’s COVID-19 Travel Industry Recovery Toolkit.   On gaining media coverage, Juhan emphasized on the importance of PR reps establishing a long-term relationship with the media.  One way…

    Behind The Byline November 10, 2020
  • 5 Pitching Tips from the Travel Media in a COVID-19 World

    As the travel and tourism industry gradually recovers from COVID-19, communications need to be relevant and forward-looking. Over the past few months, PR Newswire has distributed numerous press releases on the recovery efforts of the travel industry, from campaigns to boost hygiene standards in hotels and tourist destinations, brand partnerships to virtual travel experiences. As travel restrictions ease at varying degrees across the APAC region, travel businesses have to adapt their key messages along different stages of recovery. Securing media coverage plays a key role for businesses to amplify their…

    Asia Specials August 21, 2020
  • COVID-19 Comms: Communications amid an Infodemic – What can Businesses Learn from Governments?

    The COVID-19 pandemic has shown that a clear communications plan is integral to responding to a public health crisis. What makes the current pandemic more dangerous is the spread of rumors and false information that would fuel an information epidemic or infodemic. Without authoritative news sources, this creates opportunities for the spreading of fake news and falsehoods, especially on the internet. Providing the public with information that comes straight from the source in a timely manner can become an important “vaccine” as the world is reeling from the effects of COVID-19. News consumption &…

    Asia Specials July 23, 2020
  • Writing Press Releases in Times of Crisis

      Five months on, COVID-19 remains a much talked about topic in the news cycle. PR Newswire has received hundreds of pandemic-related press releases from brands across APAC. during this period. Like the developing situation, the key topics in press releases are evolving as the crisis move from the prevention, damage control to the recovery phases.  These topics have shifted from corporate social responsibility initiatives, the influx of e-commerce and remote working products to recovery plans, and safe and hygienic re-opening measures. Recently, PR Newswire’s Senior Editor Nathan Brown conducted an…

    Content PR & Marketing June 24, 2020
  • COVID-19 Comms: Media Angles in the Post-Pandemic World

    After two months of lockdowns and restrictions, the COVID-19 situation in APAC is lightening up. Markets such as Mainland China, Macau, Hong Kong, Taiwan and Vietnam are soldiering on with their economic activities and recovery plans to catch up with revenue gaps. With the latest developments, media angles have also evolved. Earlier this month, media outlets told PR Newswire that their focus was on corporate social responsibility efforts and human interest stories on goodwill contributions. With markets transiting to the recovery stage, how will editorial directions shift in tandem? We…

    Media Relations May 28, 2020
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