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covid19

  • COVID-19 Comms: Communications amid an Infodemic – What can Businesses Learn from Governments?

    The COVID-19 pandemic has shown that a clear communications plan is integral to responding to a public health crisis. What makes the current pandemic more dangerous is the spread of rumors and false information that would fuel an information epidemic or infodemic. Without authoritative news sources, this creates opportunities for the spreading of fake news and falsehoods, especially on the internet. Providing the public with information that comes straight from the source in a timely manner can become an important “vaccine” as the world is reeling from the effects of COVID-19. News consumption &…

    Asia Specials July 23, 2020
  • Writing Press Releases in Times of Crisis

      Five months on, COVID-19 remains a much talked about topic in the news cycle. PR Newswire has received hundreds of pandemic-related press releases from brands across APAC. during this period. Like the developing situation, the key topics in press releases are evolving as the crisis move from the prevention, damage control to the recovery phases.  These topics have shifted from corporate social responsibility initiatives, the influx of e-commerce and remote working products to recovery plans, and safe and hygienic re-opening measures. Recently, PR Newswire’s Senior Editor Nathan Brown conducted an…

    Content PR & Marketing June 24, 2020
  • COVID-19 Comms: Media Angles in the Post-Pandemic World

    After two months of lockdowns and restrictions, the COVID-19 situation in APAC is lightening up. Markets such as Mainland China, Macau, Hong Kong, Taiwan and Vietnam are soldiering on with their economic activities and recovery plans to catch up with revenue gaps. With the latest developments, media angles have also evolved. Earlier this month, media outlets told PR Newswire that their focus was on corporate social responsibility efforts and human interest stories on goodwill contributions. With markets transiting to the recovery stage, how will editorial directions shift in tandem? We…

    Media Relations May 28, 2020
  • COVID-19 Comms: Developing Communications Plans for Crisis Recovery and Beyond

    The road to recovery from the COVID-19 pandemic is becoming imminent, as infection rates in some APAC markets such as Hong Kong, Taiwan, and Vietnam, are declining. As governments prepare to implement measures to kickstart their economies, public concerns have shifted from crisis response to navigating economic and social recovery. Thus, it is crucial for communications professionals to adapt their strategies to reconnect with their audiences. In the latest episode of PR Newswire’s webinar series on COVID Comms, we get crisis recovery insights from John Kerr, CEO of Edelman Singapore,…

    Content PR & Marketing May 22, 2020
  • Cision’s 2020 State of the Media Report: Provide Resources, not Releases and Other Top Tips from Journalists

    The first half of 2020 has been riddled with unprecedented challenges for journalists as the media industry is reeling from the after-effects of the COVID-19 pandemic. Besides dealing with an influx of news and filing their stories at home, some of them are now grappling with the uncertain financial situation of media organisations. To make sense of this conundrum, PR Newswire’s parent company Cision has recently released its 2020 State of the Media Report, an annual survey that delves into the priorities, challenges and trends in the global media landscape.…

    Media Relations May 19, 2020