Media

The healthcare industry has been in the eye of the storm over the past year with the evolving COVID-19 situation. The industry has had to rapidly evolve in the outbreak – from scientists developing vaccines in record time to hospitals ramping up the use of technology. With an influx of developments, there are many opportunities for brands to collaborate with the media to share educational and informative content that addresses the concerns of readers and get them up to speed on the latest healthcare developments. In PR Newswire’s 2021 Healthcare Media Pitching Kit…

The Consumer Electronics Show, or more popularly known as CES, will go all-digital for the first time this year, given the COVID-19-related movement restrictions. This transition changes the ballgame on how PR pros can reach out and pitch to tech journalists, who cover one of the most influential tech events in the world. CES 2021, which takes place from 11 to 14 Jan, will feature product unveilings, demos and keynote presentations by more than 1,000 expected exhibitors. Gary Shapiro, CEO of CES’s organizer, Consumer Technology Association shared that many international…

Travel demand is on route to increase in the Asia-Pacific region in the coming months. Domestic travel in markets, such as Malaysia and Vietnam, is seeing an uptick, while more international travel bubbles are being established in between cities in the region.   As the state of travel resumes, the media’s appetite for travel news and stories is growing as the focus is shifted to local tours and staycations.   PR Newswire chats with Juhan Kamaruddin, the Editor-in-Chief and co-founder of Gaya Travel Magazine, a Malaysia-based publication that reports on the travel and tourism sector, as part of PR Newswire’s COVID-19 Travel Industry Recovery Toolkit.   On gaining media coverage, Juhan emphasized on the importance of PR reps establishing a long-term relationship with the media.  One way…

Have you ever needed industry-specific information and details on key businesses across the region but find it time-consuming to gather information about individual companies? Business Capital Asia (BCA) offers a convenient solution to C-level executives and potential investors by profiling businesses, keeping them informed of the investment and development opportunities that deserve special attention in these economically tumultuous times. Published by Business Capital Intelligence (BCI), BCA is an online B2B bi-monthly magazine, offering timely insights on investment opportunities, products, solutions and services across the region. Several renowned companies have been…

Mashable is currently one of the most popular virtual news websites, producing a wide variety of content ranging from hard news to the latest developments in the technology, entertainment and lifestyle industries, as well as web culture and internet trends in its “Watercooler” section. The site boasts 45 million monthly unique views and is a hit among 18 to 40 year olds. Not long ago, Victoria Ho, Mashable Asia’s Editor, shared her thoughts on changes in the Singapore media landscape and the debate between print and digital media in our…