Multimedia

Even though the most viewed press releases for December were quite varied, there were some similarities and overlaps among them. Using multimedia for better engagement Increasingly, journalists are using multimedia to enhance their stories, according to the 2022 Global State of the Media Report, which notes, “Not only do photographs, videos, audio clips, infographics and illustrations help contextualize a story, they add a visual or aural dimension that has been proven to increase consumer engagement.” Illustrate messages by incorporating quotes A good quote in a release is also very important…

Lots of digital media experts will lure companies and content creators with the promise of increasing their SEO (search engine optimization). Better search engine results = more clicks = more people coming to your release = more people coming to your site = increased traffic = increased business. It makes sense why some press release writers will seek out this expertise. However, knowing some of the main components of SEO will help you craft better releases that will get more views. Important features to remember are: Structure the release with…

Including multimedia in press releases increases potential engagement from journalists, which use the content to inform and extend their stories. Not only do photographs, videos, audio clips, infographics and illustrations help contextualize a story, they add a visual or aural dimension that also engages consumers. As outlined in Cision’s 2022 Global State of the Media Report, more than four in five journalists (81%) have recently used photos to accompany content over the past six months. Video is also popular (47%), followed closely by infographics (41%) and social media posts (39%). The…

Including multimedia elements in press releases can leave a more memorable mark on readers. From photos, videos to infographics, multimedia elements help to paint a more visually impactful picture of stories and drive key messages home more robustly. Through the use of multimedia,  readers can remember key statistics better, grasp complicated concepts more clearly and forge a stronger emotional connection with your brand. According to a 2020 PR Newswire study of press releases distributed globally, including an image in a press release increases the engagement rate by 2 times than a text-based…

If the process of writing and submitting a quality press release were as easy as memorizing the law of sines or even the quadratic formula*, just about everyone would be a press release expert. Unfortunately, the process can be complex one fraught with difficulties, especially when the release is an important one. Luckily, PR Newswire has plenty of resources available on its website for those who would like to expedite the process. For those who want one quick tip in terms of what to do in order to possibly attain…