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  • Content We Love: Vivid Sydney’s glow takes over the city

    If the process of writing and submitting a quality press release were as easy as memorizing the law of sines or even the quadratic formula*, just about everyone would be a press release expert. Unfortunately, the process can be complex one fraught with difficulties, especially when the release is an important one. Luckily, PR Newswire has plenty of resources available on its website for those who would like to expedite the process. For those who want one quick tip in terms of what to do in order to possibly attain…

    Content PR & Marketing June 3, 2016
  • 15 Best Storytelling Visuals of 2015 [SlideShare]

      [caption id="" align="aligncenter" width="438"] Image courtesy of Morgan Sessions | Unsplash.[/caption] [Tweet “15 Best #Storytelling Visuals of 2015. “] In 2000, the average human attention span was 12 seconds. Now, we only have 8 seconds to grab the attention from our audiences. In today’s fierce competition for eyeballs, visuals are no longer just a nice-to-have component of a news release. Incorporating photos and other multimedia elements, including video, can help boost your press release’s impact and make your story stands out in this crowded digital space. It’s the beginning…

    Asia Specials January 15, 2016
  • Content We Love: A “Dino-mite” Release

    It’s not every day that a release about a dinosaur skull lands in your inbox, and it made me sit up (and make bad dinosaur puns, apologies for the title). The release is about the auction of a 65-million-year-old fossilized Triceratops skull named Lung Wong (or “The Dragon King”), the first of its kind to be sold in Asia. Granted, not every release can feature the magnificence of The Dragon King, but there are successful elements within the release that are applicable to any piece of content: 1.       Hook them…

  • Content We Love: Be a Solution for Your Audience in B2B Marketing

    B2B marketing isn’t always understood, in fact sometimes not even amongst marketers themselves. As such, only 51% of marketing leaders found their efforts “somewhat effective”, according to a study jointly conducted by Forrester, Business Marketing Association, and the Online Marketing Institute. The goal for most marketers and businesses increasing their content-marketing budgets is of course to reach that “very effectively” level. The difficulty lies in the execution. According to Forrester VP, Laura Ramos, most businesses focus on talking about themselves rather than the issues their customers are facing. Businesses need…

    Content PR & Marketing March 20, 2015
  • Content We Love: Lumia 930 launched in Hong Kong

    Why we like it: Releases that deal with product launches will get a lot of traction, especially when the company launching it is well-known. Microsoft needs no introduction, unless you’ve been marooned on a South Pacific island since March 1975 (Microsoft was established in April 1975), so their new product launches will result in wide exposure. However, product launch releases can be a bit tricky to write as these releases need to establish credibility, include information about the product’s capabilities and excite readers enough to want the product. This is…

    Multimedia Engagement August 25, 2014