Multimedia

Hard Rock Café distributed a release on June 16th that was a total hit and this is why: Rocking an attention-grabbing headline (cue guitar riff), the release starts off strong with a first paragraph that encapsulates the content of the entire press release, allowing readers to get the gist of the release within seconds. Facts are presented in a direct manner allowing for the “who, what, when, where, and why” to be immediately visible: Hard Rock Hotels & Casinos, Grand Opening Party, June 13th, Ibiza, First European Property. [caption id=”attachment_1649″…

When breaking news happen, companies often put out press releases to comment on them. This allows them to voice their opinions, explain how it affects them, and invite the media to explore the topic more. Demonstrating this are three organizations that responded to a recently issued draft notice by the U.S. Food and Drug Administration (FDA) and U.S. Environment Protection Agency (EPA) on fish consumption. [caption id="attachment_1624" align="aligncenter" width="300"] Source: [puamelia]; Flickr[/caption]On June 10, 2014, the FDA and EPA released a draft notice encouraging young children, pregnant, and breastfeeding women…

Why We Like it: Billionaire.com’s writers demonstrate SEO headline proficiency and provide a value added release full of facts that is newsworthy and relevant to savvy readers. A strong headline is the difference between nationwide coverage and getting fewer views than the metro section of a small town newspaper. At the minimum, the release headline should be between 70-85 characters long (this one clocks in at 73, rock on) and alludes to something people are actively searching for in order for it to enjoy high visibility. [caption id="" align="aligncenter" width="300"]…

Jiuzhaigou, a splendid valley of breathtakingly prismatic lakes in China’s Sichuan Province, is on the bucket list of Chinese and foreign tourist alike, but this World Natural Heritage site is just far enough off the beaten path to require a little more time investment than a weekend getaway might allow. That’s part of why we’re choosing Jiuzhai Valley National Park’s recent multimedia news release (or MNR) among the first to earn PRN Asia’s stamp of approval for “Content We Love” because it does inspire one to drop everything, even in…

The blending of paid content into newspapers or magazines in a way that can be difficult, if not impossible, to distinguish from independently reported stories – took a landmark step in US media this January when the New York Times greeted readers with a digital redesign and, to greater buzz, the launch of a “paid posts” feature, a variation of what is more frequently referred to as “native advertising”. While native advertising is by no means a new trend, many journalists and media watchers reacted to the Times’ move with…