Online Content

I recently sat down with Victoria Ho, Asia Editor at Mashable, to get her thoughts on how social media has changed the Singapore media landscape and the debate between print and digital media. Founded in 2005, Mashable is a popular digital media company focusing on technology, social media and viral content, as well as news and developments around the world. Launched in September last year, Mashable Asia has 45 million unique visitors per month and 3,394 social followers on Twitter and Facebook. Based in Singapore, Ho leads the editorial direction at…

B2B marketing isn’t always understood, in fact sometimes not even amongst marketers themselves. As such, only 51% of marketing leaders found their efforts “somewhat effective”, according to a study jointly conducted by Forrester, Business Marketing Association, and the Online Marketing Institute. The goal for most marketers and businesses increasing their content-marketing budgets is of course to reach that “very effectively” level. The difficulty lies in the execution. According to Forrester VP, Laura Ramos, most businesses focus on talking about themselves rather than the issues their customers are facing. Businesses need…

Why we like it: Releases that deal with product launches will get a lot of traction, especially when the company launching it is well-known. Microsoft needs no introduction, unless you’ve been marooned on a South Pacific island since March 1975 (Microsoft was established in April 1975), so their new product launches will result in wide exposure. However, product launch releases can be a bit tricky to write as these releases need to establish credibility, include information about the product’s capabilities and excite readers enough to want the product. This is…

The healthcare industry in Asia is predicted to reach USD 2.21 trillion in 2018. Given the potential and the stakes involved, marketers need to pay close attention and adapt to changes in the industry by simplifying and digitally communicating niche and highly specialized information to patients. To practice what we preach, here are three simple ways to start rethinking your healthcare strategy digitally:   1. Go Visual: In order for healthcare professionals to convey highly specialized information to consumers, multimedia and visual tools specifically, are the key to health literacy.…

Everyone loves a feel-good story, and nothing elicits more sighs of “aww” than selflessness. This is why companies with corporate social responsibility (CSR) practices like to brag about their charity work in press releases. As a for-profit organization, showing the world that you care for more than the bottom line can boost your reputation and create a glowing first impression in any potential customer’s mind. Taking the emotional route are two press releases; the first from photovoltaic company Yingli Green Energy, who trumpeted their World Cup social responsibility plan, and…