Online Content

If you live in China, you have almost certainly heard of Tencent and QQ. If you don’t, and you haven’t, this post is definitely for you. Before I even arrived in China, I was hearing from family and friends about QQ, an instant messaging system, and how popular it is in China. However, it wasn’t until I got here that I realized just how big Tencent actually is, and how important a role its platforms like QQ play in the day-to-day lives of consumers. If companies and marketers are looking…

  I’ve seen even more infographics than usual over the last week, but I’ve chosen this somewhat older one based on a few things: 1. We all know the importance of content and despite numerous blog posts and infographics about content, this is one of the simplest and more informative graphics I’ve seen; 2. It’s 100% accurate; and 3. When thinking about what we do here at PR Newswire, I couldn’t help but give a smile when I first saw this, as our team of content specialists works tirelessly to…

Online search in China is a US$3 billion industry that enjoyed a 70% growth in 2011 and while there are seven major players within the industry, only one is worth talking about. Baidu dominates the China market with well over 80% of the market and it is the first port-of-call for over 90% of all online searches in China. If you want your marketing and communications strategies to be effective in China, and if you have serious aspirations of reaching and engaging with a Chinese audience, it’s time to forget…