press release tips

Now that restrictions are starting to lessen a bit, in-person trade shows and expos are taking place once more. CES 2022 recently wrapped up in Las Vegas, and with it came a plethora of press releases devoted to the latest technologies, including health tech, auto tech, Edu tech, computer software, computer hardware, IT, AI, blockchain, and any other type of cutting-edge technology out there. As such, PR Newswire saw a surge in CES-related releases in January, which made us consider what makes a good trade show-related release. To help prepare…

  PR content creators are faced with a common question at the beginning of the year: What am I going to write about now? You are not sure where things will fall or how you’ll make news out of them. Not to worry, as you open up your PR calendar and begin pencilling in topics and dates, we’re here to help. Looking ahead, we’ve found a few key topics and big events that could help you organize your writing and plan your PR to maximize readership around these topics and…

The holidays are at hand in many parts of the world. Whether or not you celebrate them, the ubiquity of consumer-focused marketing and PR will no doubt at least remind you that they’re happening or coming up. If you’re a PR professional, you’re probably grappling with the age-old problem of the industry: how to balance PR with marketing in a holiday-related release. For many, it’s easy. For some, it’s a bit more of a struggle. In the month of November (and a little bit of October), we began seeing the…

As we entered the fourth quarter of the year, press releases on brands winning accolades began pouring in. While awards can be handed out throughout the year, a majority of them are doled out in the later months. Nominations are usually required a few months in advance to give the judges enough time to weigh in on the qualities of the nominees. Therefore, the months of September, October, November, and December typically see a larger wave of industry awards. In October, some of the major accolades handed out in the…

September was back-to-school season, and it brought a slew of press releases with an educational bent. But education has changed drastically these last few years. This wouldn’t be a blog about education press releases in the 2020s without mentioning COVID-19. Despite the uncertainties, educational software producers and institutions have found growth opportunities in their field> despite this annoying reality. Education technology (edtech) is an industry that was steadily growing before the COVID-19 outbreak. Now, it’s set to explode, in a good way. According to a report from Government Technology, the ed-tech market is looking to hit a value of US 285.2 billion dollar mark by 2027, increasing the need for PR professionals in the…