press release tips
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Dress from the feet up: Why boilerplates are important and what elements to include in them
Photo by Camila Damásio on Unsplash A killer headline? Check. A newsworthy, logically crafted, grammar-free main body? Check. So now, what’s missing? Right, the company boilerplate. The inverted pyramid is the most effective and preferred structure in PR writing — so we are told. It might leave people with an impression that what is placed at the bottom of a press release is the most trivial. They might even want to do away with boilerplates entirely as most people believe shorter content is better content due to supposedly being easier to understand and…
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Meet the Media: Telset Magazine
Indonesia is now the 4th largest mobile market in Asia Pacific behind China, India, and Japan, according to GSMA, the global trade group for mobile operators—Asia Pacific itself accounts for around half of the world’s mobile subscriber base. Since its founding in 2000, Telset magazine has covered telco and tech news in Indonesian. About Telset Magazine: Launched at the outset of coming boom in mobile network, Telset has witnessed big shifts in the country’s tech industry. Now, it has an online edition, www.telsetnews.com, which covers fast-paced news and development that…
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PR is 80% more effective than content marketing
Take a look at the below article that was originally published by Sarah Skerik on our sister blog “Beyond PR” on 26 Mar 2014. Sarah makes a clearer distinction between PR and content marketing, and how there are opportunities between PR pros and marketers, in taking important tactics from each other to improve their campaigns and not work in silos. ____ [caption id="attachment_1466" align="aligncenter" width="500"] Source: InPowered & Nielsen[/caption] According to a recent study sponsored by InPowered and conducted by Nielsen, content marketing is 88% less effective than public relations, due in large part to…
