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Press Releases

  • Writing Press Releases in Times of Crisis

      Five months on, COVID-19 remains a much talked about topic in the news cycle. PR Newswire has received hundreds of pandemic-related press releases from brands across APAC. during this period. Like the developing situation, the key topics in press releases are evolving as the crisis move from the prevention, damage control to the recovery phases.  These topics have shifted from corporate social responsibility initiatives, the influx of e-commerce and remote working products to recovery plans, and safe and hygienic re-opening measures. Recently, PR Newswire’s Senior Editor Nathan Brown conducted an…

    Content PR & Marketing June 24, 2020
  • 5 Things to Note When Pitching Lonely Planet Asia

    “A whole new world. A new fantastic point of view.” These lyrics are apt when describing Lonely Planet Asia, a renowned magazine offering readers insights on the histories and cultures of countries across the globe, as well as stunning photography, recommendations and travel advice. The magazine’s main goal is to inspire readers to explore new destinations and look at familiar ones through fresh eyes. Its feature stories cover countries ranging from Asia-Pacific, Africa and Middle east, to Europe and the Americas. Published by Regent Media, a publishing house in Singapore,…

    Behind The Byline May 8, 2017
  • Media Q&A: Bloomberg News (Singapore Bureau)

    “What is a typical day like at Bloomberg News?” one might ask. According to Singapore Bureau Chief Stephanie Phang, every day is different. The team of editors, reporters and analysts she oversees have their hands full with covering a broad spectrum of news – energy and commodities, economy, government, stocks, bonds, FX, banks, real estate, treasuries and the regional bond markets. They also conduct interviews and write insightful analyses on financial markets. As bureau chief, Phang is responsible for operations within the regional hub, overseeing more than 70 staff members…

    Behind The Byline August 3, 2016
  • A is for Authenticity: Global Study from Cohn & Wolfe Defines Authenticity in the Eyes of Consumers and Reveals the 100 Most Authentic Brands

    Reading about Volkswagen’s emissions scandal last year was like witnessing a chandelier fall and shatter all over the floor. The German carmaker who earned its global reputation for its engineering excellence and reliability was found to be cheating on emissions tests by installing software that could make their cars look cleaner, while they were actually emitting between ten to forty times the legal limit of the major atmospheric pollutant nitrogen oxide. That is a real crash. When I got to this press release Global Study from Cohn & Wolfe Defines…

    Content PR & Marketing May 24, 2016
  • 15 Best Storytelling Visuals of 2015 [SlideShare]

      [caption id="" align="aligncenter" width="438"] Image courtesy of Morgan Sessions | Unsplash.[/caption] [Tweet “15 Best #Storytelling Visuals of 2015. “] In 2000, the average human attention span was 12 seconds. Now, we only have 8 seconds to grab the attention from our audiences. In today’s fierce competition for eyeballs, visuals are no longer just a nice-to-have component of a news release. Incorporating photos and other multimedia elements, including video, can help boost your press release’s impact and make your story stands out in this crowded digital space. It’s the beginning…

    Asia Specials January 15, 2016
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