Press Releases

Switching from journalism to public relations is quite a common path, but for Jeff Liebsch, CEO of Haps Magazine Korea, it is the other way round. And he did so by overcoming language and cultural barriers thousands of miles away from home. It was 2009 when Jeff, who travelled to South Korea to start a new chapter in life, got a copy of the bi-monthly magazine from its founder in the southern coastal city of Busan. After flipping through the English publication, the Canadian found the content surrounding local community…

What are some words that make journalists roll their eyes when they read press releases? According to Cision’s 2021 State of the Media report, words such as ‘best of breed’, ‘world-class’ and ‘unprecedented’ are among the most cringe-inducing ones for journalists to read in a press release.  Journalists are turned off by these fanciful and vague words, which tend to gloss over information. To help PR professionals better understand which words to avoid overusing in press releases and how they can better connect with journalists, we speak to Thomas Skelton, PR Newswire’s Senior Communications Strategy Manager.     1. How does this list of overused press release words resonates with you? …

In June 2021, PR Newswire saw a surge in press release distribution volume in APAC. There was a 33% year-on-year increase in the volume of press releases distributed in the region. Trending press release topics in June include Artificial Intelligence, which was an increase of 10% compared to last month, while areas like Carbon Neutrality & ESG remain popular. Traditionally, June has been a popular period for travel during the summer holidays. Despite the travel restrictions across APAC, travel and tourism-related brands continue to share news such as hotel openings, and…

PR Newswire distributes numerous press releases on a multitude of industries across APAC daily. From the high volume of press releases, our editors glean key press release trends, buzzy topics and note-worthy press releases in this new monthly column, From The Editor’s Desk. In Q1 of 2021, companies in APAC demonstrated strong potential for business recovery from COVID-19 challenges. In March 2021, the overall press release distribution volume showed a 36% year-on-year increase. The month’s trending topics were “Earnings”, “AI”, “Carbon Neutrality” and “Holidays”. [caption id="" align="alignnone" width="836"] Source: PR Newswire[/caption]…

  Five months on, COVID-19 remains a much talked about topic in the news cycle. PR Newswire has received hundreds of pandemic-related press releases from brands across APAC. during this period. Like the developing situation, the key topics in press releases are evolving as the crisis move from the prevention, damage control to the recovery phases.  These topics have shifted from corporate social responsibility initiatives, the influx of e-commerce and remote working products to recovery plans, and safe and hygienic re-opening measures. Recently, PR Newswire’s Senior Editor Nathan Brown conducted an…