sub newsletter


  • Media Q&A: Bloomberg News (Singapore Bureau)

    “What is a typical day like at Bloomberg News?” one might ask. According to Singapore Bureau Chief Stephanie Phang, every day is different. The team of editors, reporters and analysts she oversees have their hands full with covering a broad spectrum of news – energy and commodities, economy, government, stocks, bonds, FX, banks, real estate, treasuries and the regional bond markets. They also conduct interviews and write insightful analyses on financial markets. As bureau chief, Phang is responsible for operations within the regional hub, overseeing more than 70 staff members…

    Behind The Byline August 3, 2016
  • A is for Authenticity: Global Study from Cohn & Wolfe Defines Authenticity in the Eyes of Consumers and Reveals the 100 Most Authentic Brands

    Reading about Volkswagen’s emissions scandal last year was like witnessing a chandelier fall and shatter all over the floor. The German carmaker who earned its global reputation for its engineering excellence and reliability was found to be cheating on emissions tests by installing software that could make their cars look cleaner, while they were actually emitting between ten to forty times the legal limit of the major atmospheric pollutant nitrogen oxide. That is a real crash. When I got to this press release Global Study from Cohn & Wolfe Defines…

    Content PR & Marketing May 24, 2016
  • 7 Do’s and Don’ts When Pitching Mashable Asia

    Mashable is currently one of the most popular virtual news websites, producing a wide variety of content ranging from hard news to the latest developments in the technology, entertainment and lifestyle industries, as well as web culture and internet trends in its “Watercooler” section. The site boasts 45 million monthly unique views and is a hit among 18 to 40 year olds. Not long ago, Victoria Ho, Mashable Asia’s Editor, shared her thoughts on changes in the Singapore media landscape and the debate between print and digital media in our…

    Asia Specials April 25, 2016
  • 6 Tips to Hook Your Audiences with a Holiday Tale

    “How to make a story ‘newsworthy’ to journalists?” That is one of the most frequent questions PR pros wonder. Then here is another popular question: “What if I don’t have anything ‘newsworthy’ happening within my company?” Besides the typical “breaking news” you see on CNN, there are certain events and holidays happening over the course of the year that you can ride on to produce some cheerful stories around your company. From the generally known special days like Halloween to the more unique days like World Emoji Day, there are plenty…

    Content PR & Marketing February 19, 2016
  • 15 Best Storytelling Visuals of 2015 [SlideShare]

      [caption id="" align="aligncenter" width="438"] Image courtesy of Morgan Sessions | Unsplash.[/caption] [Tweet “15 Best #Storytelling Visuals of 2015. “] In 2000, the average human attention span was 12 seconds. Now, we only have 8 seconds to grab the attention from our audiences. In today’s fierce competition for eyeballs, visuals are no longer just a nice-to-have component of a news release. Incorporating photos and other multimedia elements, including video, can help boost your press release’s impact and make your story stands out in this crowded digital space. It’s the beginning…

    Asia Specials January 15, 2016