Storytelling

[caption id="" align="alignnone" width="1024"] Courtesy of Ryan McGuire[/caption] Got a passion for fashion? Great. But when it comes to writing a story about fashion, how do you dress it up to woo your viewers? An increasing number of companies, including the “higher forces” fashion and beauty industries, are realizing the importance of utilizing news release distribution services to amplify their messages. After all, it does not matter how appealing your piece of clothing is if no one can see it. Yet, in today’s age of everything newer-better-trendier, how do you…

The below article was written by Celine Wu, the Audience Development Executive for PR Newswire. ———————————————————————————————– With the advent of online notebooks and word processors amongst various other digital solutions, one wonders if old-school traditions remain relevant in The Internet of Everything era. Surprisingly, the answer is yes. The consistent double-digit sale growth of the Moleskine proves the relevancy of traditional tools. Their success lies at the core of their brand; the Moleskine has evolved. The analog now has a digital strategy that has aided its exponential growth, such as…

Who says press releases are old-fashioned and boring? On June 22, Chevrolet published the first-ever emoji-only press release to introduce the new Chevy Cruze. “Words alone can’t describe the new 2016 Chevrolet Cruze,” the company explained, “so to celebrate its upcoming reveal, the media advisory is being issued in emoji, the small emotionally expressive digital images and icons in electronic communication.” Different. Isn’t it? As a 24-year-old millennial who considers herself as quite emoji-literate, I’ve taken the liberty of decoding the first section before I looked at the official translation…

Recently I came across an interesting little write-up that was shared within PR Newswire internal resource centre (which we called HUB) and think that the article contains useful tips that would probably be of interest to many of us, especially if you have PR and corporate communications responsibilities for the UK market.  Even if you have nothing to do with this European market, the tips that are shared in the article could very well apply to your region.  Andrew Woodall who is the author of this write up is the Manager of editorial and multimedia news release teams at PR Newswire…

When talking about going digital, experts use jargon such as native advertising, ROI, KPI, value proposition, synergy, etc. However, how do we all incorporate this into a coherent, efficient, and on-point digital strategy? The problem of digitizing is not only consumer-oriented; it’s also convincing management what we all know: that digital is an investment towards the future. But you know who gets put in the corner? That kid who doesn’t explain to non-industry professionals the importance of visual viewability or the correct synergy between syndication and distribution and instead, uses…