Storytelling

Charles Darwin’s quote was repeatedly used in Publish Asia’s sessions, and aptly reflects the spirit of the conference: “It is not the strongest of the species that survives, nor the most intelligent, but the ones most responsive to change.” In this digital age, the number one concern publishers have is how to adapt their organizations digitally, to remain relevant when many are predicting the demise of “traditional media”. Publish Asia injects a boost of optimism into a supposedly sunset industry. Change is Inevitable “Traditional” media organizations need to change their structures…

I have been looking for insights for a session that I will be hosting at the SES Singapore Conference, I want to prepare myself with one particular question I usually get at industry events and client meetings: Can you name a few Asian brands who have promoted themselves well? It is a difficult question to answer – not that I want to be diplomatic, but because some Asian brands are doing better in one area than the other in terms of communications, marketing, branding and more; and because of the heterogeneous media landscape and market…

An Interview with Ben Veechai  (Regional Director, International Marketing, UBM Asia) As marketers, we strive to learn more all the time – learn more about the customers, the latest technology, our competitors, the macro-economy, our business & new products, and so much more. One of the things I enjoy as the marketer for PR Newswire is that I get to know and meet communications professionals from all types of industries, and I thought it would be useful if I can ask them to share their secret source of marketing, so we…

A: There have been many discussions over recent years about the death of the press release, and while I’ll be the first to admit that the press release has evolved during this time, it certainly hasn’t died. The press release is indeed alive and kicking, and if you are one of the few who truly believe that your organisation can live without sending press releases, here’s what you’re missing:   1. Press Releases can be the Foundation of Your Content Marketing Content marketing is about driving profitable consumer actions. In…

  So my search for infographics continues, and while I’m taking a break from content marketing this week, I am visiting my old friend, storytelling. I love the whole concept of storytelling. Stories are what dreams are made of, and just like I remember sitting glued to the TV when Jackanory came on, you too can win over your audience if you know who they are and what they aspire to achieve. With that in mind, my #Infographic of the Week is all about telling your company’s story, and how…