Storytelling

In my ongoing quest for quality infographics, I love it when I come across one that simplifies a process many before have over complicated. Content marketing is a hot topic these days and with 3 in 5 content marketers spending more on content marketing in 2012, as highlighted by this infographic, it’s clear that if you want your content to get found, read and shared online, you need to be thinking about this stuff too. As the team at NewsReach point out, “Content Marketing is about the most effective way…

  I read a blog post today on emerging PR trends, and within a few hours of reading that post by Sarah Skerik I came across this infographic, which highlights one of the key trends Sarah raised in her post – “storytelling.” The infographic was created by The Hoffman Agency, and as Lou Hoffman noted, it was designed to show the “gap between the content developed by the PR function and the type of content needed by journalists, bloggers and other influencers.” As Sarah points out, “Stories are sticky, stories…