year in review 2020

2020 presented a constant wave of changes for the comms industry. Switching to crisis management mode, many PR pros had to tackle challenges such as putting out cohesive messaging and working with leaner budgets. Likewise, PR Newswire also quickly pivoted and served the PR community in APAC through our series of webinars, eBooks and blog posts that provided PR & media insights in the new normal. Read on for a recap of the 2020 highlights of PR Newswire in APAC. 1. Press Release Overview 2020  COVID-19 dominated the news cycle in 2020. PR Newswire Asia distributed more than 4,000 COVID-19-related press releases last year – close to 15% of the total number of…

2020 has been a year of embracing challenges for the communications industry. PR pros have had to pivot, diversify and tap on virtual platforms in the face of the evolving COVID-19 situation. Naturally, 7 of the top 10 most-viewed articles on PR Newswire’s Beyond PR blog this year are associated with COVID-19 and how it has impacted the PR world. Throughout the year, we have been producing blog articles on how the pandemic has impacted everything from writing press releases, charting out comms plans, organizing events to planning for crisis recovery.…