Debuting in Malaysia

Earlier this month, PR Newswire was invited to speak at the KL Social Media Event which was held at Marche, The Curve Damansara, Malaysia on 21st September. Yitung Liw, our Business Development Manager was the first speaker, his presentation on “Global Content Marketing’ caught much attention during and after his session.

Yitung talked about how brands leveraged PR Newswire’s global network of media and influencers, citing client examples including Porsche, LG, Pandora, Wynn, Johnnie Walker and CNN, and discussed how these brands targeted media and journalists with their tailored messages, and leveraged the power of their multimedia content (shareable video, inspirational photos) to increase the visibility of their release by up to 77%.

A brief introduction on KL Social Media, it is a congregation of social media gurus, industry players and enthusiasts coming together to exchange best practices, share compelling case studies and to pick one another’s brain on social media that is rapidly transforming the digital landscape. It is a community event to meet the like-minded in social media, digital marketing, media, PR, advertising, creative arts and everything in-between.

Other speakers including Nicholas Chay, Head of E-Commerce at DiGi Telecommunication (one of the major telecommunications companies in Malaysia), Jimmy Low , Technical Manager at Kaspersky Lab, Gun Suk Ling at Starworks Entertainment, Mohammed Ihsan at Simplify360 Social Media, and Elton Kuah at Enrich Social Media.

We met more than 60 digital marketing practitioners and entrepreneurs from various industries, and the audience gave us positive responses after hearing how PR Newswire could help with their global, regional and local content distribution.

If you’re interested to learn how content marketing can help you achieve your business goals, download our latest insight report on “Content: The marketing currency in the digital world” here.

Thank you KL Social Media for inviting us to speak at the event, our first public speaking event in Malaysia and we are looking forward to participate at more events like this!

Esther Ayun is the Audience Development & Client Services Executive for PR Newswire.