April 2019 PR Calendar Cheat Sheet – A Guide to the Right Stories at the Right Time
The fourth month of the year, April is a sign that spring has definitively arrived. It starts on a light note, with April Fool’s Day and includes occasions for celebration and reflection such as Easter Sunday and Earth Day respectively. To optimize brands’ earned media coverage from press releases, it is essential to plan ahead to launch the right campaigns at the right time when the media is looking out for certain types of stories. To help you get into the swing of April, PR Newswire takes stock of this month’s PR Calendar.
April’s Key Festivals and Exhibitions
- 1：April Fool’s Day
- 2：World Autism Day
- 5：Chingming Festival
- 7：World Health Day
- 15：125th Canton Fair
- 19: Good Friday
- 21：Easter Sunday
- 22：Earth Day
- 25：Anzac Day, World Malaria Day
- 26: World Intellectual Property Day
- 28：World Day for Safety and Health at Work
- May 1：Labor Day
Recommended (ranked in order of relevancy)
Earth Day（22nd April）
Earth Day seeks to educate and raise awareness to protect the world’s environment. At the same time, this is also an occasion to mobilize and participate in environmental protection campaigns to improve the overall environment of our planet through a green and low-carbon lifestyle.
With people being directly impacted by their environmental conditions, this is no longer a topic that can be ignored. Environmental protection is now seen as the common responsibility of society – individuals and businesses alike. As individuals adopt actions such as active recycling and saving more water, it is not surprising that they expect enterprises to share similar values. Through Earth Day, businesses can further demonstrate their commitment to corporate social responsibility communication (CSR). For more information on CSR dissemination, click on our article here.
For impactful CSR campaigns, we have observed that businesses tend to choose topics which are in line with their corporate values and product characteristics and follow through over the long-run. We have listed a selection of Earth Day press releases issued for your easy reference：
Intel’s Earth Day press release in 2018 caught our attention by sharing that “every day is Earth Day”. This is backed by an impressive info-graphic showcasing various data from their various initiatives, covering water saving, reducing waste emissions, investing in energy-saving projects, and purchasing green energy.
Easter Sunday（21st April）
Similar to Christmas, Easter is celebrated by Christians and non-Christians alike. When you think of the Easter, Easter egg hunts, filling baskets with candy and small gifts, and the Easter bunny comes to mind. Travel and Hospitality businesses may consider marking this occasion with Easter celebrations for children.
World Intellectual Protection Day（26th April）
World Intellectual Property Day is a great opportunity to showcase your brand’s innovation and commitment to intellectual property (IP). As a business, you may wish to use the #worldipday hashtag (recommended by the World Intellectual Property Organization or WIPO) in your social media posts. For example, Alibaba announced the establishment of a research institute on this day in 2018 to set rules in IP protection. In addition, Huawei has chosen to mark this occasion by highlighting its number of patents while pledging to respect IP rights in 2018:
International Jazz Day（30th April）
Any attempt to arrive at a precise definition of jazz is futile because of its improvisational nature and constant evolution. It isn’t limited to the U.S as well with St Petersburg, Russia, earning plaudits through its annual All-Star Global Concert involving performers from across the world. With thousands of jazz performances taking place worldwide during this period, hospitality businesses may wish to inject vibrancy at their premises by partnering jazz talents to stage a performance.
There are more than 200 festivals and important exhibitions in 2019. If you want to find out additional details, please click on the picture to view our public relations calendar for 2019.
Junxun Tan 