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Junxun Tan

  • Singapore Media Landscape Highlights 2019: Prioritizing Audience Engagement and Multimedia Content

    Despite Singapore’s relatively small population of around 5.8 million, it is a multilingual global city that hosts the regional headquarters of Reuters, CNBC Asia and the Dow Jones Group. Singapore media is also being disrupted digitally with the average daily circulation of print publications in English, Chinese, Malay and Tamil (the four official languages of Singapore) falling a stunning 52.9 percent from 2011 to 2018. [caption id="" align="aligncenter" width="635"] Source: Statista[/caption]   Digital news readership [1] grew 3.1 percent year-on-year (YoY), but not all of these newsreaders visit the digital pages of…

    Asia Specials October 31, 2019
  • Hear from the Experts on IFA 2019 Communication Strategies

    The IFA is Europe’s biggest consumer electronics show and plays host to hundreds of new product launches. To help businesses finalizing their IFA preparations, our team did extensive research and interviewed European technology media to provide unique perspectives from the IFA organizer, exhibitors and the media.   Established in 1924, the Internationale Funkausstellung (IFA) Berlin or the Berlin Radio Show, has grown into one of the best-known exhibitions in Germany and the biggest consumer electronics show in Europe. In 2018, 244,055 attendees from 129 countries and 1,814 exhibitors from 49…

    Content PR & Marketing August 8, 2019
  • PR Newswire Vietnam Marks First Anniversary – An Inside Look at Vietnam’s Economy, Media Landscape and PR Tips

    In conjunction with PR Newswire Vietnam’s first anniversary of its establishment on June 14, 2019, our local team offers an inside look at Vietnam’s dynamic economy, its media landscape, and PR tips. To mark PR Newswire Vietnam’s first anniversary, two of its team members, Mai Anh Le, Country Manager, and Vũ Thái Dũng (Vincent), Media Relations Manager, joins me to share their views on Vietnam’s dynamic economy and its media landscape. For background information, PR Newswire Vietnam was established on June 14, 2018, and grown to a close-knit five-member team…

    Asia Specials June 18, 2019
  • June 2019 PR Calendar Cheat Sheet – Father’s Day, World Environment Day, World Ocean Day and International Yoga Day

    June is an important milestone in a year where many of us will take stock of our year so far. It is also a good time for PR professionals to review their communications campaigns and make the appropriate adjustments. Without further ado, let us take a look at June’s PR Calendar. To recap, this monthly calendar feature seeks to help businesses plan ahead to launch the right campaigns at the right time when the media is looking out for certain types of stories. June’s Key Festivals and Exhibitions 1:International Children’s…

    Content PR & Marketing June 6, 2019
  • Five Steps to Foster New International Media Relationships and Generate Coverage

    When companies craft a communications strategy, they are aware that as audiences consume articles, blog posts, and videos, not all sources are created equal. “Imagine the power of having your brand value proposition effectively and consistently described from a variety of sources. But conversely, imagine the lost opportunity or damage it causes if your messages are random or even conflicting,” says Cheryl Conner, author of Beyond PR: Communicate Like a Champ in the Digital Age.  In terms of the “variety of sources” that Conner refers to, audiences tend to trust…

    Media Relations April 22, 2019