PR Newswire Asia’s Top 10 Highlights of 2019

2020 looks set to be an exciting year for the ever-evolving public relations industry, as it adapts to trends such as the resurgence in the popularity of earned media and the rise of podcasting and artificial intelligence. 

Before we charge ahead into a new year, we look back at the key highlights of PR Newswire Asia in 2019. 

1. More Acquisitions by Cision 

Last year, PR Newswire’s parent company, Cision acquired Falcon.io, a leading social media marketing platform. Prior to this, Falcon.io completed its acquisition of Unmetric, a social media analytics software. These acquisitions boosted Cision’s earned media management capabilities, empowering public relations professionals with enhanced social media capabilities to execute well-rounded campaigns

Cision also acquired Trendkite, a digital PR software company, which provides comprehensive media monitoring and analysis capabilities. These functions have been integrated into the Cision Communications Cloud, a one-stop platform for earned media management.

2. New Websites in English, Japanese And Vietnamese

We revamped our English website for the Asia-Pacific region. To strengthen our presence in the region, we have also launched a Japanese website and a Vietnamese website. The websites, which are PC and mobile-friendly, and enhanced with visual elements, provide an optimum browsing experience for users.

3. The Next Generation Of Cision Communications Cloud®

The Cision Impact was added to the latest upgrade of the Cision Communications Cloud. The new function, which includes Cision Audiences and Cision Activation, enables brands to capture and re-target earned media audiences at the peak of their content consumption and measure the true impact of earned media coverage. These new features cement the platform’s status as the best-in-class earned media management tool.

4. Cision Launches MultiVu, A Digital Marketing Suite

To meet the growing demands of digital marketing, MultiVu unveiled its Digital Marketing Suite, which has tools to create multimedia assets including Social Videos, Multichannel News Releases, Catalyst Interactive Web Experiences and Premium Publisher Advertising.

   5. Growing Our Press Release Distribution Network  

In 2019, PR Newswire distributed close to 30,000 press release in APAC, including 300 video releases. We added close to 1,800 clients this year and continue to provide excellent service for 3,600 clients, including government agencies, local companies and multinational companies such as Ogilvy and Huawei. On the media relations front, we have added more than 9,600 partner journalists and cultivated over 260 new website partners in APAC, such as Asiaone, Warta Ekonomi and The Iskandarian.

   6. Bigger Team, Better Service 

We expanded our teams in Australia, Malaysia and Taiwan to better serve local clients in light of the growing demand for global press release distribution and media monitoring services in the region.

    7. PR Newswire’s Communications Forum 2019

The annual marquee event was successfully held on December 18 in Shenzhen, China. The forum attracted close to 1,000 communications professionals, who listened to insights from more than 30 industry experts, including Yujie Chen, Asia-Pacific President of PR Newswire (above) and Alyssa McDonald, Managing Editor for Digital, Bloomberg Asia-Pacific. Read the highlights here.

8. Media Coffee

We held seven Media Coffee events in Taiwan, Hong Kong, Singapore, Indonesia, Vietnam and Malaysia. These sessions continued to be a valuable networking platform for communications professionals to connect with leading media organizations.

9. Insightful White Papers                                                                          

2019 Asia-Pacific Media Survey – Redefining the Value of Content

Our Audience Development team surveyed nearly 1,000 journalists and media professionals across nine key markets – Australia, mainland China, Taiwan, Hong Kong, Indonesia, Malaysia, Singapore, South Korea, and Vietnam. This survey enables international businesses to better understand the diverse APAC media landscape.

Cision’s 2019 Global State of the Media Report

The 10th State of the Media Report, which surveyed close to 2,000 journalists around the world,  is Cision’s most extensive report. The annual report broadly covers challenges that journalists face and tips on pitching to media and content production.

Cision and PRWeek: 2019 Global Comms Report

For the third consecutive year, Cision partnered with PRWeek to survey more than 500 senior PR and marketing professionals in seven countries to uncover recent trends and advancements in the communications field. The 2019 Global Comms Report unveils the biggest challenges that PR professionals face and how they can be overcome with data and technology.

10. Our Accolades 

Malaysia Global Business Forum (MGBF) Golden Quill Media Awards: Most Innovative News Distribution Award

PR Newswire clinched the Most Innovative News Distribution Award at the Malaysia Global Business Forum (MGBF) Golden Quill Media Awards held in Kuala Lumpur, Malaysia in May.

The 2nd ASEAN PR Excellence Awards 2019: Diamond Award for Best Online Media Companies Supporting PR and Communications Industry

The Diamond Award (the highest tier among four award categories, including Gold, Silver and Bronze) recognizes PR Newswire’s role in supporting outstanding online public relations activities in the communications industry in South-east Asia.

As we enter into a new year, we look forward to working closely with you in 2020 to reach and engage your target audiences through cultivated media relationships, exclusive partnerships and technology. For more information, visit here or email us at asia.marketing@prnasia.com.