PRNA Marketing

The low-down on the dos and don’ts of creating excellent PR copy during the world’s most significant sporting competition. The world football tournament is upon us! From the UK to China to Africa and beyond news outlets, people, and business are talking about ‘the beautiful game’. Every four years, the iconic International football competition managed by FIFA whips up an unrivaled global frenzy that transcends audiences. As the world’s most significant, single-event sporting competition, the tournament presents arguably the most powerful marketing platform in existence. Therefore, wanting to be a…

From left to right: Kate Lam (Audience Development Team), Darren Long (SCMP), DJ Clark (China Daily), Geoff Bilbrough (Fleishman Hillard) and Royce Shih (VP, Sales & Marketing, PRN Asia) During our recent HK Media Coffee event, three esteemed speakers shared their take on the topic “Multimedia Journalism and the Development of New Media” with a group of PR and communications pros. The sharing was followed by a Q&A and networking session where our guests had the opportunity to continue their discussion on this interesting topic. Storytelling through Visual Journalism  …

Augmented reality has benefited from recent advancements in smartphone technology, and is positioned to become an important factor in today’s media. As news continues to shift into a digital format, augmented reality (AR) offers new opportunities for in-depth reporting. The Concept AR is a technology that allows 3D virtual objects to be integrated into our real environment. Different from virtual reality, which uses 360° video to immerse the user in a virtual world, AR introduces a digital overlay into our existing reality. AR has only recently attracted mainstream attention, but…

Generating and distributing your brand’s vital news is an important part of how you stay relevant in the minds of the media and your wider customer base. But a news release can do so much more than simply tell someone about your company. Here are the four key elements to write a news release that converts: The news announcement Multimedia attachments High-quality links And social media 1. Announcement The purpose of your news release is to remind the media, your clients and other businesses why your company is relevant. The news announcement should…

*Click here to view an updated version of this article, with figures and information from 2020. The world’s attention was recently on South Korea as the nation hosted the 2018 Winter Olympics Games at PyeongChang in February.  As one of the affluent countries in the APAC region, South Korea has been wowing the world with high-tech devices and impressive innovations, as well as creating a worldwide k-pop sensation. In addition to that, South Korea is leading the region in terms of overall internet penetration (93%) and it also has the highest penetration (84%)…