Junxun Tan

Mobile World Congress 2019 (MWC19), the mobile industry’s premier event has concluded in Barcelona with the launch of 5G-enabled smartphones, unveiling of new products and services, and demonstration of exciting new applications enabled by 5G technology. As Asian brands are relatively new to the international stage, many international consumers continue to associate these brands with perceptions of lower price and quality. To address these negative perceptions and enhance brand awareness in the target verticals, many Asian brands have been actively positioning themselves as innovative brands. But an “innovative brand” is…

No brand is built overnight. A brand leader tends to pop up in the minds of consumers when they meet a certain situation or think about a specific product. There are multiple facets to brand leadership, so I am featuring a couple of relatively young but innovative brands to illustrate the role of branding and public relations (PR) when positioning an outstanding product or service for market leadership. Positioning and Branding Your brand is derived from who you are, who you want to be and who people perceive you to…

I work at PR Newswire where I read news releases daily and see how brands curate their newsworthy content for delivery to thousands of journalists. At breakfast earlier this week, a friend asked for examples where brand-related social media postings were noticed and covered by journalists. My reply was that there were a few isolated examples I could recall where a social media posting went viral and covered by well-known publications. Of course, his next question was, “Why?”. Surveys have shown that getting journalists are typically sceptical of social media…

Kandao Obsidian Camera, CES Innovation Award Winner 2017 Introduction The Consumer Electronics Show or CES is the world’s largest annual gathering in the consumer electronics industry. There are two CES events in 2019 – CES, 8 to 11 Jan (Las Vegas) and CES Asia, 11 to 13 Jun (Shanghai). For the upcoming CES event in Jan 2019, an estimated 190,000 people will arrive in Las Vegas, USA, to seek, shop for and promote the hottest new consumer electronics products at CES. There are going to be around 4,500 exhibiting companies…