PRNA Audience Development

Kumparan is a news platform founded in 2017, aimed at disrupting the online media industry by incorporating technology-based journalism and enabling interaction between users on one platform. Since their establishment, they have expanded to a team of 400 employees and 5,000 content creators, and generated an average of 2,500 content pieces per day, with 30 million monthly active readers. We sat down with Hugo Diba, the founder of Kumparan, to learn about how Kumparan came about, what contributed to its success and some of his tips for media pitches. Prior to setting up…

Conference Highlights A vibrant Vietnam is rapidly integrating into the global economy. As introduced by Professor Dao Nguyen Cat, Editor-in-chief of the Vietnam Economic Times, “Vietnam’s economy grew more than 7 percent in 2018, when it also attracted a record $19 billion worth of FDI, and it concluded talks on a free trade agreement with the EU and joined the CPTPP (Comprehensive and Progressive Agreement for Trans-Pacific Partnership). It is now fully on the “radar” of international investors.” I attended the Vietnam Economic Conference held in Ho Chi Minh City…

We conducted an interview with Nur Jeevan Guna Segar and Darwin Sucipto, Managing Editors of TechENT and ThePKG to learn more about their newly established company – Entity Digital Sdn Bhd, a business entity that operates their own media portals and offers content creation services. We learned about how they run their company and helm their media portals. TechENT has been on PR Newswire’s syndication network since March 2016, while the newly launched ThePKG was added on this July. Tell us more about your company Entity Digital. Entity Digital is…

Gaya Travel magazine is a renowned bi-monthly Travel magazine published by Chandi Media Group. We recently sat down with its Editor-in-chief, Juhan Kamaruddin, or better known as Jeremy Khalil, to understand his role as the Editor-in-chief of the magazine as well as how his team works. 1) As the Editor-in-chief of Gaya Travel, can you tell us how you manage/lead the team? Though my business partner and I set the strategic direction and expectations for the team to follow and meet, we prefer to empower our staff to determine on…

PR Newswire recently sat down with Judy Yoo, a global manager of AVING News, Asia Branch, to learn more about the type of stories the publication is interested in and tips that communicators should take into consideration when pitching the media outlet. 1) Could you briefly introduce AVING Korea? AVING NEWS covers inside stories of over 70 global exhibitions each year, including well-known products, forums, manufacturing facilities and laboratories. We also track and review all the latest and cutting-edge products. Our news stories are published in 3 different languages: Korean,…