PRNA Audience Development

[caption id="" align="aligncenter" width="2645"] Jaya Prithivi Raj, the Founder & Managing Director of The Adventures of Vesper.[/caption] We recently sat down with Jaya Prithivi Raj, the Founder & Managing Director of The Adventures of Vesper. We talked about what it is like owning and managing a tech blog, how he has developed his blog in the past years and how he wishes to collaborate with PR & Marketing professionals. 1. What inspired you to become a Tech blogger? There are two people that I look up to; my mom and…

When a crisis comes knocking on a company’s door, it is often promptly followed by a call from the media. At times like these, it is the company that knows how to tackle crises effectively – with responsive and transparent communications – that will ride through the turbulent waves to safe habour most successfully. Be Prepared A well-crafted crisis management strategy should always include the media relations team. Not only do they provide media management advice, they are often the go-to source for crisis updates by those media. Always be…

Focus Malaysia is a business weekly that publishes news and analysis on issues relating to corporate affairs, small and medium enterprises, economics, personal wealth and current affairs. According to the Audit Bureau of Circulation, it is now the largest circulating business magazine in its category. The magazine provides specialist coverage of companies listed on Bursa Malaysia, property news, the role of small and medium-sized businesses, and personal wealth management issues. Focus Malaysia is also a platform for the discussion of macroeconomic topics such as wealth distribution, sustainability and the impact…

PR Newswire recently sat down with Yeon Chol-woong, a journalist of 13 years and a founding member of Korea IT Times, to learn more about the type of stories the publication is interested in and tips PR professionals should note when pitching the media outlet. Yeon graduated from the University of Maryland with a major in computer science. He worked at Seoul National University’s nuclear fusion laboratory as a 3D graphics designer prior to joining Korea IT Times. Yeon is currently the IT/Science team leader at Korea IT Times Korea…

Journalists usually decide whether to look at your press release within a minute’s time by doing a quick scan of the content.  In a Forbes’ article, an interview was conducted with some of the top journalists at publications including The Atlantic, Los Angeles Times, Mashable, Popular Science, Tech Crunch and Yahoo! to find out what really annoys the journalists when reading press releases. Here are the findings:  Do not capitalize every word in a headline “Don’t clear your throat in the subject line — get straight to the point– and…