Content PR & Marketing

The travel industry has been in a state of flux with COVID-19 movement restrictions and business grinding to a halt. With vaccinations underway and the borders re-opening across APAC, many companies are striving to resume some form of normalcy.   In a bid to revive the travel and tourism industry, some governments have been setting up travel bubbles, which would allow quarantine-free air travel in between destinations. However, with the unpredictable COVID-19 situation, travel arrangements remain erratic. After two cancellations, the highly anticipated Singapore-Hong Kong travel bubble is set to take off…

PR Newswire distributes numerous press releases on a multitude of industries across APAC daily. From the high volume of press releases, our editors glean key press release trends, buzzy topics and note-worthy press releases in this new monthly column, From The Editor’s Desk. In Q1 of 2021, companies in APAC demonstrated strong potential for business recovery from COVID-19 challenges. In March 2021, the overall press release distribution volume showed a 36% year-on-year increase. The month’s trending topics were “Earnings”, “AI”, “Carbon Neutrality” and “Holidays”. [caption id="" align="alignnone" width="836"] Source: PR Newswire[/caption]…

2020 presented a constant wave of changes for the comms industry. Switching to crisis management mode, many PR pros had to tackle challenges such as putting out cohesive messaging and working with leaner budgets. Likewise, PR Newswire also quickly pivoted and served the PR community in APAC through our series of webinars, eBooks and blog posts that provided PR & media insights in the new normal. Read on for a recap of the 2020 highlights of PR Newswire in APAC. 1. Press Release Overview 2020  COVID-19 dominated the news cycle in 2020. PR Newswire Asia distributed more than 4,000 COVID-19-related press releases last year – close to 15% of the total number of…

2020 has been a year of embracing challenges for the communications industry. PR pros have had to pivot, diversify and tap on virtual platforms in the face of the evolving COVID-19 situation. Naturally, 7 of the top 10 most-viewed articles on PR Newswire’s Beyond PR blog this year are associated with COVID-19 and how it has impacted the PR world. Throughout the year, we have been producing blog articles on how the pandemic has impacted everything from writing press releases, charting out comms plans, organizing events to planning for crisis recovery.…

Adapting communications strategies to the new normal has been a recurring theme in PR Newswire’s series of webinars this year. We highlight tips from 3 PR experts from Hong Kong and Singapore, who spoke at our recent webinars. They are Danny Tan, Senior Vice President at Omnicom PR Group, Patrick Yu, Senior Vice President & Partner, FleishmanHillard and Felix Poon, Founder & Managing Director, Vis Communications. To prime communicators for a bumpy road to 2021, we get these PR pros to share advice on tackling PR challenges in areas such as measurement, internal communications and media relations.   [caption id="" align="aligncenter" width="263"]…