Content PR & Marketing

Lots of digital media experts will lure companies and content creators with the promise of increasing their SEO (search engine optimization). Better search engine results = more clicks = more people coming to your release = more people coming to your site = increased traffic = increased business. It makes sense why some press release writers will seek out this expertise. However, knowing some of the main components of SEO will help you craft better releases that will get more views. Important features to remember are: Structure the release with…

Including multimedia in press releases increases potential engagement from journalists, which use the content to inform and extend their stories. Not only do photographs, videos, audio clips, infographics and illustrations help contextualize a story, they add a visual or aural dimension that also engages consumers. As outlined in Cision’s 2022 Global State of the Media Report, more than four in five journalists (81%) have recently used photos to accompany content over the past six months. Video is also popular (47%), followed closely by infographics (41%) and social media posts (39%). The…

As more popular destinations reopen, Rachel Lee, Assistant Editor at TTGmice and TTGassociations, discusses what travel trends she expects to see. Having spent seven years with the Singaporean travel publications, Rachel witnessed the ups and downs of the tourism sector. But no circumstances before transformed the media landscape as dramatic as the Covid-19 pandemic. Only recently Rachel was invited to attend a media familiarization trip to Australia. During her visit to a trade show in Sydney, she picked up a story about how crucial working holiday makers were in addressing…

For Vivian Liu, Technology Journalist at Commercial Times, a major financial newspaper in Taiwan, she did not start out wanting to become a journalist. An avid learner of languages and cultures, she was a university exchange student in France, where she majored in French. After graduation, her first job was a sales specialist, who was responsible for channel development for consumer electronics products in French-speaking countries. However, it was at that job, where she discovered an interest in writing, which paved the way for her to become a journalist. And…

Getting stung by clouds of tear gas that were fired by the police while reporting on the Bersih 2.0 rally in Kuala Lumpur might have happened more than 10 years ago, but lifestyle editor Reta Lee still remembers the chaotic scene vividly. Reta, who was working in Malaysia, was part of a small news team, which live-blogged the protest, and had no prior training in protecting herself from the tumultuous situation.   Calling it one of her most memorable assignments, she recalls: “The memories are still etched – even the smell of…