Insights & Monitoring

South Korean thriller Squid Game has become one of the most talked-about shows in 2021. Since its launch on Netflix three weeks ago, Squid Game has been watched by millions around the world and is on its way to becoming the streaming platform’s most popular original series of all time. Be it the dystopian show’s violent take on childhood games, striking visuals or a disturbing study of human nature, Squid Game has gathered much buzz on social media.   [caption id="" align="alignnone" width="531"] Volume of social media mentions of “Squid Game” from 15 Sep to 5 Oct (Source: Cision Social Listening)[/caption]   Since Squid Game was…

Elon Musk’s Twitter account, which has more than 48 million followers, is one of the most closely watched ones in the world. On February 20, the Tesla and SpaceX entrepreneur wrote a seemingly innocuous comment on Twitter that bitcoin prices “do seem high”.  Two days later, the price of Bitcoin dropped by more than $3,000 within 5 minutes – shortly after the opening of the US stock exchange. The decline plunged as much as 17% within 24 hours. Tesla, which had bought $1.5 billion worth of bitcoin, also saw its stock prices drop.   This is not the first time that Elon Musk has influenced his company’s share or Bitcoin prices through his Twitter activity. Previously, after the billionaire tech titan changed his Twitter bio to #bitcoin, the…

Cultivating meaningful relationships with the media is not an overnight task. Communicators need to invest time and effort through pitching and striking up conversations, such as providing timely industry updates, exploring story possibilities and commenting on journalists’ social media accounts, . At the core of these PR efforts is the age-old adage of knowing the journalists’ and their media outlet’s audience well. According to Cision’s 2020 State of the Media report, 37% of journalists stated that the number one thing that PR pros can help is to understand the media’s…

Lynn Liu is the Director of Audience Development and Distribution Services in PR Newswire, responsible for developing media relations and online distribution network in Mainland China, including social and mobile channels. Lynn holds a Bachelor’s Degree in Journalism and a Master’s Degree in Public Relations, both from the Communication University of China.  He was in Singapore on March 15, 2019, and accepted an interview request to share his insights on an evolving Chinese media landscape and its impact on PR professionals. In your opinion, what were the key changes to…

No brand is built overnight. A brand leader tends to pop up in the minds of consumers when they meet a certain situation or think about a specific product. There are multiple facets to brand leadership, so I am featuring a couple of relatively young but innovative brands to illustrate the role of branding and public relations (PR) when positioning an outstanding product or service for market leadership. Positioning and Branding Your brand is derived from who you are, who you want to be and who people perceive you to…